Summary
Description
Now that you’ve found the job description, what’s next?
At The North Face we dare to lead the world forward through Exploration. We were born to Explore, Disrupt and to Lead. We were born to Love Wild Places and to Spark Curiosity. We believe that exploration is a mindset – both on the mountain and off the mountain – and it infuses everything we do. As a community of explorers, we stay curious about new ideas, places, and people.
So, before we get to the job details, take a minute to learn a little more about us – our values and our culture. If you can see yourself working side-by-side with a team of adventure-loving people, The North Face just may be the place for you.
To learn more about our values and our culture, visit The North Face Careers or www.thenorthface.com.
Senior Manager, Global Brand Management, Brand Initiatives
What will you do?
A day in the life of the Sr. Global Brand Manager, Brand Initiatives at The North Face looks a little like this: Reporting into the Sr. Director of Global Brand Management, you will work collaboratively and cross-functionally in identifying + leading our overall strategic marketing approach to modern + innovative Brand opportunities. In this role, you will lead the evergreen execution of Icon and Franchise Management, partner with our Innovation teams to develop premium positioning for long-lead initiatives, drive brand identity and vision at key milestones in our GTM process and collaborate with leadership on new white-space opportunities.
For the right candidate, this is an amazing opportunity to drive the future vision of The North Face. Your responsibilities will be diverse and wide-reaching. An entrepreneurial spirit will be necessary as we explore new ways of inspiring and engaging our consumer. While this role does not currently oversee a direct report, a commitment to influential leadership will be necessary across the organization.
Let’s break down that day-in-the-life a bit more.
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Strategic Vision: Develop and implement a modern and distinctive strategic vision for The North Face across franchise product marketing, long-lead innovation, and brand-building milestones in the go-to-market process.
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Market Analysis: Conduct comprehensive market analysis to identify trends and opportunities against the apparel, footwear, and equipment competitive landscape.
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Franchise Management: Deliver annual category and seasonal campaign strategy for our largest icon and foundational product franchises.
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Product Marketing: Implement best-in-class product marketing for our most advanced innovations across apparel, footwear, equipment, and accessories.
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Performance Metrics: Monitor and analyze brand performance metrics to measure effectiveness of strategies and campaigns, making data-driven adjustments as needed and providing regular reporting of such to leadership + key stakeholders.
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Cross-functional Collaboration: Collaborate with product design, merchandising, marketplace, and marketing teams to ensure we show up in an authentic and consistent manner across all key touchpoints and aligned with the company's mission, vision, and values.
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Innovation: Drive innovation in brand marketing, leveraging modern marketing techniques to engage and inspire the next generation of consumers.
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Budget Management: Manage project budget planning, invoicing, and reconciliation for global creative productions, partnerships, and special activations.
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Relationship Building: Own, establish, and nurture relationships with internal and external key players across the Outdoor + Retail Industry.
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People Leadership: This role is likely to manage direct reports in the future and an immediate commitment to influential leadership across the organization will be necessary.
What do you need to succeed?
We all have unique skills that we bring to work and celebrate every day. For this role, there are foundation skills you’ll need to succeed and excel. An ideal candidate will have 8+ years of relevant experience within a global organization and the ability to thrive in undefined, exploratory projects.
The foundational skills you will need in this position are:
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Experience in global brand management, preferably in the lifestyle/fashion or outdoor industry.
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Proven track record of developing and executing successful brand strategies and campaigns in a global organization, understanding the nuances of global alignment and regional localization.
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Comfortable navigating undefined projects with an entrepreneurial mindset, preferably working with innovation and/or development teams.
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Excellent communication and interpersonal skills, with the ability to build and maintain relationships with industry leaders.
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Strong analytical skills with the ability to interpret market data and trends.
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Must possess passion for creativity, innovation, and problem-solving. Leads from a place of curiosity.
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Ability to work in a fast-paced, dynamic environment and manage multiple projects simultaneously.
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Must be proficient in Keynote/PowerPoint, Word, Excel, and comfortable using other database platforms such as social media platforms, project management software, and more.
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Location: Based in Denver, Colorado.
There are also a few skills that are not required but preferred.
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Education: Bachelor's degree in Marketing, Business Administration, or a related field. A master's degree is a plus.
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Educational position requirements: A formal education and subsequent undergraduate/graduate degrees are nice to have, but we are most interested in your total experience and professional achievements.
What do we offer you?
At The North Face, we know you expect as much from us as we do from you. That is why we make a commitment to support and grow our people. We offer extensive development and growth opportunities for your current and future positions, a competitive compensation package, and a strong benefits package that includes medical, dental, vision, and 401(k).
Our commitment extends beyond this and into your daily work life. We strive to foster a diverse and inclusive culture based on respect, connection, and authenticity. Our focus on DEI is at the foundation of who we are and what we do.
To learn more about The North Face’s benefits package, follow this MyVFBenefits.com and click “Looking to Join VF”.
To learn more about The North Face’s Diversity and Inclusion efforts, go to www.thenorthface.com.
Now WE have a question for YOU.
Are you in?
Hiring Range:
$125,280.00 USD – $156,600.00 USD annually
Incentive Potential: This position is eligible for additional compensation awards that may include an annual incentive plan, sales incentive, or commission potential. Specific details of the additional compensation eligibility for this position will be provided during the recruiting and interview process.
Benefits at VF Corporation: You can review a general overview of each benefit program offered, including this year's medical plan rates on www.MyVFbenefits.com and by clicking Looking to Join VF? Detailed information on your benefits will be provided during the hiring process.
Please note, our hiring ranges are determined and built from market pay data. In determining the specific compensation for this position, we comply with all local, state, and federal laws.
At VF, we value a diverse, inclusive workforce and we provide equal employment opportunity for all applicants and employees. All qualified applicants for employment will be considered without regard to an individual’s race, color, sex, gender identity, gender expression, religion, age, national origin or ancestry, citizenship, physical or mental disability, medical condition, family care status, marital status, domestic partner status, sexual orientation, genetic information, military or veteran status, or any other basis protected by federal, state or local laws. If you are unable to submit your application because of incompatible assistive technology or a disability, please contact us at peopleservices@vfc.com. VF will reasonably accommodate qualified individuals with disabilities to the extent required by applicable law.
Pursuant to all applicable local Fair Chance Ordinance requirements, including but not limited to the San Francisco Fair Chance Ordinance, VF will consider for employment qualified applicants with arrest and conviction records.
