Summary
Description
Kroenke Sports & Entertainment (KSE) is an American Sports and Entertainment holding company based in Denver, Colorado. KSE is committed to providing world class sports and entertainment for both live and broadcast audiences. We are the employer of choice as the owner and operator of Ball Arena, DICK’S Sporting Goods Park, the Paramount Theatre, Denver Nuggets (NBA), the Colorado Avalanche (NHL), Colorado Mammoth (NLL), Colorado Rapids (MLS), KIMN,KXKL, KKSE (FM/AM), Altitude Sports & Entertainment, Major League Fishing/Fishing League Worldwide (MLFLW), Winnercomm, Outdoor Sportsman Group and SkyCam.
Nature of Work:
The Senior Vice President of Strategy and Analytics is a key leadership role responsible for overseeing data, business analytics and business technology in support of the business operations of Kroenke Sports & Entertainment (KSE). This position’s primary scope of work includes the Denver Nuggets, Colorado Avalanche, Colorado Rapids, Altitude Sports & Entertainment. The focus of this position is to serve as a strategic partner to the President, Team & Media Operations and business unit leaders across various departments. Additionally, it is to drive operational efficiencies, optimize revenue and achieve strategic plan objectives. This individual should be hyper-focused on driving innovation, elevating the fan experience and delivering financial results.
The SVP of Strategy and Analytics will be tasked with the employment of predictive modeling and machine learning to accelerate decision-making across critical business functions. This leader will be at the forefront of driving insights, developing cutting-edge models and influencing strategic decisions which yield measurable results.
With a focus on pricing optimization, demand forecasting, and fan engagement prediction, this role will be instrumental in identifying hidden patterns, optimizing revenue and shaping the future of consumer engagement. The Senior Vice President will create the roadmap for these functions, prioritize efforts based on business needs and build a high-impact team to bring these capabilities to life.
Success in this role requires deep technical expertise, the ability to translate complex insights into actionable strategies and the leadership skills to drive collaboration across teams. The ideal candidate will have the technical expertise to be a hands-on data scientist but will primarily function as a strategic leader who can communicate advanced analytics in a way that resonates with executives and business stakeholders.
We seek a scrappy player-coach that enjoys rolling up the sleeves and doing the gritty tactical work of building a high-performing department, including hiring great people, establishing new processes, acquiring and implementing best-in-class technology, and more.
Strategic Planning:
- Serve as a strategic partner to the President, Teams and Media in developing and executing departmental and enterprise-level strategic plans around business data.
- Collaborate with department heads to establish Objectives and Key Results (OKRs) aligned with the overall strategic goals. Create and navigate a team through work streams supporting our OKR’s through Data/Analytics.
- Support the President, Teams & Media with regular progress updates that can be shared across team leadership staff to better align to cross-functional working groups behind our common goals.
- Evaluate and determine make versus buy decisions regarding data availability/reporting and vendor assessment and management.
- Manage special projects aligned with strategic priorities.
Operational Efficiencies & Revenue Generation:
- Support the Ticketing Department through data collection, customer segmentation and lead scoring. Own the day-to-day management of the CRM and distribution of qualified sales leads.
- Collaborate with Ticketing on pricing, inventory and reporting for all ticket products including season tickets, partial plans, single game tickets, group sales, premium areas and the role of the secondary market.
- Execute against the organization’s database and email marketing strategic plans.
- In collaboration with KSE Legal, maintain a current understanding of local and national privacy laws, ensuring we remain in compliance.
- Establish processes and platforms that promote the adoption of analytics and research insights across the organization.
- End-to-end ownership of fan engagement reporting and analytics that visualizes data to meet the needs of both internal and external team members and derives insights aligned to enterprise fan engagement strategy.
- Analyze primary and secondary market sales trends to inform dynamic pricing and inventory management decisions.
- Assist with the creation and dissemination of ticket sales forecasts.
- Partner with Human Resources and Building Operations to optimize efficiency within staff structure.
- Collaborate cross-functionally with Corporate Partnerships, Finance, Ticketing and Marketing to build and maintain reports and dashboards.
- Support the Corporate Partnerships team in building rate cards (pricing models) for traditional assets (signage, LEDS, social, IP, etc.) and emerging assets (real estate development projects), as well as building robust partnership reports.
- Partner with Basketball, Hockey and Soccer Operations to identify opportunities for synergies and mutual support.
- Manage qualitative research projects focused on improving the customer experience and generating new sales leads.
- Search for patterns amongst data to identify trends, and opportunities for revenue generation, process improvements and fan experience improvements.
- Identify and champion new research opportunities that improve the quality and effectiveness of reporting and insights throughout the organization.
Technology:
- Accountable for all aspects of IT and Technology infrastructure across consumer facing operations (data warehousing, information security, ticketing, marketing, analytics, etc.).
- Build and shepherd a three-year strategic technology roadmap to enhance the gameday experience and deliver a better understand our fans.
- Procure, contract and manage relationships with 3rd party vendors that assist with data warehouse management, data privacy, CRM administration, ticket pricing, marketing automation tools, etc. Establish policies and procedures that guide our use of technology vendors.
- Maintain a knowledge base of industry trends and technologies. Enhance and implement those that will improve business operations (i.e. artificial intelligence for sales enablement) or fan experience (frictionless commerce, mobile ordering, personalized offers, custom experiences, etc.)
Leadership:
- Partner with the President, Teams and Media to develop, implement, lead and evaluate both our long term strategic direction and short-term business plans across Strategy/Analytics.
- Work closely with each department leader to understand the needs of their business and ensure they have the tools, resources and data needed to achieve their overarching business objectives.
- Manage financial resources and budgets to align with business needs and expectations, including resource and staffing efficiencies.
- Build, develop, inspire, and hold accountable a best-in-class team that embodies our core values of excellence, continuous innovation, collaboration, inclusivity, integrity, accountability, and passion.
This description is a summary only and highlights the general level of work being performed. It is not intended to be all-inclusive. The duties of this position may change based on business needs. The Company reserves the right to add or remove duties and responsibilities at the discretion of the supervisor and/or hiring authority.
Working Conditions & Physical Demands:
- Typical Office Conditions
Qualifications:
- 10+ years of experience in senior strategy, analytics, and/or technology roles.
- Bachelor's degree in business, economics, computer science, statistics, mathematics, engineering or other quantitative field; Graduate/advanced degree strongly preferred.
- Experience in sports and entertainment, management consulting, private equity, or investment banking, preferred.
- Track record in developing strategic plans, evaluating and prioritizing business opportunities and making recommendations for investment.
- Ability to translate high-level strategic plans into actionable projects and OKRs with comprehensive timelines, budgets, and reporting.
- Experience in building a technology roadmap that enhances operational efficiencies, revenue optimization and fan experience, preferred.
- High proficiency with Excel, including the ability to build complex spreadsheet models and run pivots, macros, v-lookups, and other advanced functions.
- Experience creating robust reporting dashboards or other similar data visualization tools.
- Track record of driving revenue through sophisticated data collection, customer segmentation, lead scoring, inventory management, and ticket pricing.
- The ability to work independently and in a collaborative work environment is required, along with strong organizational, interpersonal, analytical, and planning skills.
- A role model that leads by example, and maintains a positive, open, friendly and respectful attitude, with high ethical standards, and an appropriate professional demeanor.
- An intelligent and articulate individual who can relate to and collaborate with people at all levels of an organization and possesses excellent written and verbal communication skills.
- Self-starter, independent, creative, ambitious, innovative, results oriented.
- Experience helping oversee major capital projects (stadium renovation, AV upgrades, mixed-use development etc.) is preferred.
Competencies/Knowledge, Skills & Abilities:
- Ability to maintain positive attitude and demonstrate professionalism
- Ability to maintain a high level of confidentiality
- Ability to complete work accurately and in a timely manner
- Ability to work independently & in a group setting and demonstrate good judgment skills
- Ability to communicate effectively orally and in writing
- Possesses excellent interpersonal skills
- Ability to multi-task, prioritize and adapt to changing environments
Compensation:
- Salary Range $175,000 – $200,000 per annum
- Eligible for annual discretionary bonus up to $50,000
Benefits Include:
- 12 Paid Company Holidays
- Health Insurance (Medical, Dental, Vision)
- Paid Time Off (PTO)
- Life Insurance
- Short and Long-term Disability
- Health Savings Account (HSA)
- Flexible Spending plans (FSAs)
- 401K/Employer Match
Equal Employment Opportunity
Kroenke Sports & Entertainment (KSE) provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
