Summary
Description
Introduction
Reporting to the Director of Communications and Content, the Content and Communications Manager plays a crucial role in RxBenefits' corporate and marketing communications team, developing and executing a content roadmap to boost brand awareness, engagement, and affinity amongst internal and external audiences
Position Overview
The Content and Communications Manager serves as a collaborative, cross-functional storyteller with excellent projects skills who leads the way in identifying content needs across channels and audiences to support overall company goals. The ideal candidate will quickly grasp RxBenefits’ value proposition, brand positioning, and messaging. They will expertly develop compelling content and choose the right channels and tactics – whether external, internal, owned, social, or paid – for various initiatives and campaigns in support of brand building, corporate communications, and demand generation goals. The role demands strong copywriting and content creation skills, a sense of urgency, and the ability to manage multiple projects and content types seamlessly.
Responsibilities:
- Intimately understand RxBenefits products, services, and industry positions
- Stay current on pharmacy benefit trends, as well as client and employee needs
- Quickly identify content and communications opportunities to position the company and its executives as pharmacy benefit experts
- Develop content in a variety of formats – including long- and short-form, website copy, short teasers, newsletter copy, webinar scripts, video clips, and social posts
- Support demand generation campaigns and other marketing initiatives leveraging the right content and channels
- Think beyond specific campaigns and initiatives to identify and develop content that supports and enhances the RxBenefits brand identity
- Stay abreast of content marketing best practices to identify content creation, curation, re-use, and optimization opportunities
- Support the Director of Content in building, maintaining and executing a robust calendar informed through collaboration with marketing colleagues and internal SMEs
- Manage multiple projects simultaneously, including ongoing campaigns and larger initiatives like website refreshes.
- Assign and manage projects in Asana to ensure timely delivery of high-quality content.
- Collaborate with internal SMEs to ensure content is compelling and meets business objectives
- Apply digital marketing best practices to optimize web content for search rankings, domain authority, visits, conversions, and leads.
Qualifications
- BA/BS in journalism, communications, or related field; Master’s level degree preferred
- 7-10 years of experience telling stories and developing content as a journalist or in a communications- or content-focused role
- Understanding of how to use AI tools to help content development
- Strong project management, collaboration, and communication skills
- Ability to write high-performing content across channels, formats, and audiences
- Focused editorial mindset that recognizes the types and format of content to best engage with identified target audiences
- Ability to transition between marketing and corporate communications focused content needs
- Strong knowledge of AP style and ability to quickly get up-to-speed with brand style to inform own writing, as well as lead and develop other writers
- Understanding of best practices for multimedia projects and ability to partner with creative and other teams
- Basic understanding of SEO, content categorization and structure, content development, distribution, and measurement
Software Proficiency
- Expertise in Microsoft Word and PowerPoint
- Proficiency with WordPress or another website CMS
- Understanding of how to use SEO research tools
- Familiarity with virtual meeting and webinar hosting platforms such as Teams, GoToMeeting, Zoom, GoToWebinar, and ON24
- Ability to post content to SlideShare, YouTube, and other social channels
- Understanding of how to use AI tools to help content development
Based on relevant market data and other factors, the anticipated hiring range for this role is $96,000 – $120,000 annually. Final compensation rates will be determined based on various factors, including but not limited to experience, skills, knowledge, and internal equity considerations. This role is also short-term incentive eligible. Incentive amounts will vary by individual and business goals.
We are committed to fair and equitable compensation practices. The final salary offered to the selected candidate may vary from the posted range due to individual qualifications. Our goal is to ensure that all teammates are compensated fairly and competitively based on their contributions to our organization.
RxBenefits is also committed to providing best in class benefits to our teammates. We offer a robust total rewards package that includes:
- Remote first work environment
- Choice of a HDHP or PPO Medical plan, we pay 100% of the premium for the HDHP for you and your eligible family members
- Dental, Vision, Short- and Long-Term Disability, and Group Life Insurance that we also pay 100% of premiums (for your family too on Dental and Vision)
- Additional buy-up options for Short- and Long-Term Disability and Life Insurance
- 401(k) with an employer match up to 3.5% available after 60 days
- Community Service Day to give back and support what you love in your community
- 10 company holidays including MLK Day, Juneteenth, and the day after Thanksgiving plus a floating holiday to use as you like
- Reimbursements for high-speed internet, we’ll send you a computer and monitors to help you do your best work
- Tuition Reimbursement for accredited degree programs
- Paid New Parent Leave that can be used for adoption or birth
- Pet insurance to protect your furbabies
- A robust mental health benefit and EAP service through Spring Health to support you when you need it most
