Summary
Description
Engineering a world of possibilities
Assistant Director of Admissions – Marketing & Communications
The Office of Admissions at Colorado School of Mines is excited to welcome a dynamic, creative and experienced Assistant Director to our fast-paced, results-driven team! The Assistant Director of Undergraduate Admissions Marketing and Communications is responsible for supporting admissions marketing and communication initiatives that help drive recruitment and enrollment goals at Mines. The position reports to the Director of Admissions Marketing and Communications and is a member of the Enrollment Management Division.
STRATEGIC MARKETING AND COMMUNICATIONS (60%)
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Develop and implement strategic marketing and communication initiatives including but not limited to brand management, content (print, digital, email, web) development, drip email campaign management, digital and print campaigns, social media management, web content and design and presentation materials.
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Create and execute segmented communication plans that target all phases of the admissions funnel for inquiry/prospective/admitted students and their families, as well as high school counselors.
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Using data and surveys, strategically and regularly analyze the effectiveness of marketing and communication initiatives and make recommendations for enhancements/additions.
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Manage the design, ordering and inventory of marketing materials (publications, swag, etc.).
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Co-manage the admissions marketing and communications budget.
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Assist with identifying third-party vendors and work closely with the Director of Admissions Marketing and Communications to execute and manage agreements/partnerships.
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Create documentation and communication flow mappings for campaigns.
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Support and actively contribute to the goal of achieving greater diversity, inclusion and equity at Mines and work effectively with all members of the campus community.
RECRUITMENT AND EVENT SUPPORT (35%)
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Provide specialized marketing and communications (emails, signs, agendas, handouts) for undergraduate admissions recruiting and yield events and trips.
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Work closely with cross-campus partners to identify and address communication needs in a timely, strategic and efficient manner.
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Meet regularly with the Undergraduate Recruitment team and other campus partners to strategize marketing and communication needs and enhance processes.
OTHER DUTIES AS ASSIGNED (5%)
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Other duties as assigned to meet the objectives goals of the program and/or Mines.
MINIMUM QUALIFICATIONS:
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Bachelor’s degree.
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Two or more years of demonstrated experience using multi-channel marketing and communication strategies to achieve organizational goals and objectives.
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Exceptional organizational skills and creativity.
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Ability to produce high-quality deliverables with superior attention to detail.
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Excellent oral and written AP-style communication and editing skills.
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Demonstrated ability to work under pressure while independently managing multiple priorities, responsibilities and projects simultaneously to achieve successful outcomes and meet deadlines.
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Ability to articulate and advance the mission of a STEM institution and the value of its unique approach to education.
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Ability to conduct an in-depth analysis of project and program results/data to better inform strategy.
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Strong interpersonal and customer service skills to interact effectively and empathetically with internal and external constituents.
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Deep commitment to equity and access.
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Must be able to work in a fast-paced work environment. Ability to adapt and shift priorities as needed.
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Ability to travel occasionally and work evenings and weekends when required.
PREFERRED QUALIFICATIONS
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Bachelor’s degree in communications, marketing, English and/or journalism.
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Master’s degree, preferably in communications, marketing, English and/or journalism.
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Strong knowledge of design programs (Adobe Creative Suite, Marq), web content management systems (in particular, WordPress) and Microsoft Suite.
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Experience in college admissions marketing.
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Experience building communications in a higher education Constituent Relationship Management (CRM) platform.
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An understanding of the backend functionality of Technolutions (Slate).
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Demonstrated commitment to collaborate with campus partners in an effort to enhance the recruitment and enrollment of graduate and undergraduate students.
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Enthusiasm for staying up to date on higher education trends and communication strategies.
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Bilingual in one or more languages.
Annual Salary Rate and Benefits
$64,00 – $67,000
Mines takes into consideration a combination of candidate’s education, training and experience as well as the position’s scope and complexity, the discretion and latitude required in the role, work location, and external market and internal value when determining a salary level for potential new employees.
Colorado School of Mines offers a robust portfolio of benefits for all employees. For this role, that includes:
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Flexible health and dental care options
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Generous sick/vacation time: 13 paid holidays per year – including a week-long winter break for entire campus.
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Fully vested retirement plan on first day of employment, with generous employer contribution
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Tuition benefits (6 credits per year for employees, 50 percent discount for dependents)
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Free RTD Ecopass
Mines’ leadership and innovation bring proximity and access to several research centers, consortia, agencies, labs, and leading-edge technology. Additionally, all Mines employees also have access to discount programs through the State of Colorado and free tickets for Mines Athletics home games, as well as access to the state-of-the-art Recreation Center (fitness classes and training, swimming pool and more) and equipment rentals through the Outdoor Rec Center. We are proud to have recently opened an on campus daycare center. For more details about benefits at Mines, visit mines.edu/human-resources/benefits.
How to Apply
Applicants must:
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Complete an online application (personal information, demographic information, veteran status)
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Upload a resume or CV
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Upload a cover letter
Application review will begin October 21, 2024. This posting will remain open until filled and may close without notice. References will not be collected or contacted until later in the selection process and you will be informed before that contact is made. For further information, please contact Kathleen Feighny in Human Resources at kfeighny@mines.edu.
Mines welcomes everyone to our team; in your application, please feel free to note which pronouns you use (For example – she/her/hers, he/him/his, they/them/theirs, etc).
To request an accommodation at any point in the application or interview process, please email hr@mines.edu or call 303-273-3250.
Successful Completion of a Background Investigation is required for this position.
About Mines & Golden, CO
When the world looks for answers, the world looks to Mines.
Colorado School of Mines is a top-ranked public university solving the grand challenges facing our society, particularly those related to the Earth, energy and the environment. Founded in 1874 with specialties in mining and metallurgy, Mines’ scope and mission have continually expanded to meet the needs of industry and society. Today, we are the No. 38 public university in the nation, recognized for our innovation and undergraduate teaching in science, technology engineering and math (U.S. News and World Report, 2023).
Mines graduates are change makers, boundary breakers and problem solvers. Since our earliest days, a Mines education has been and continues to be a transformational opportunity, with one of the strongest returns on investment out there for talented STEM students of all backgrounds.
At the same time, Mines faculty members are pushing their fields in new directions, whether that’s manufacturing, space resources, quantum engineering, carbon capture or more. Mines was recently classified as a R1 “Very High Activity” research institution by Carnegie, a notable feat for any university but particularly one of our size.
That size – roughly 7,000 undergraduate and graduate students – also translates to a close-knit campus community, where employees have opportunities to get involved in multiple ways, continued professional learning is valued and everyone can make an impact.
Community Alliance groups bring together employees for professional development, networking, cultural awareness and community involvement, and all Mines employees also have access to the wealth of activities happening every day on campus – nationally-renowned speakers, special events and Mines traditions like Engineering Days, just to name a few.
And don’t get us started on our hometown. We are located in the heart of Golden, Colorado –with its charming historic downtown and nearby hiking trails – and in close proximity to all that Denver and the Rocky Mountains have to offer. That includes the sunny, high-altitude climate and outstanding outdoor recreation opportunities that make the Denver area an ideal place to live, work and play.
Are you looking for an inspiring, mission-driven workplace where you can contribute to solving the world’s problems and educating the next generation of change makers? Are you an individual who values a diverse and inclusive community, where our different perspectives, experiences and cultures enrich the educational and work experience?
Look to Mines.
Equal Opportunity
Colorado School of Mines is committed to equal opportunity for all persons. Mines does not discriminate on the basis of age, sex, gender (including gender identity and gender expression), ancestry, creed, marital status, race, ethnicity, religion, national origin, disability, sexual orientation, genetic information, veteran status or current military service. Further, Mines does not retaliate against community members for filing complaints regarding or implicating any of these protected statuses.
Mines’ commitment to nondiscrimination, affirmative action, equal opportunity and equal access is reflected in the administration of its policies, procedures, programs and activities and in its efforts to achieve a diverse student body and workforce.
Through its policies, procedures and resources, Mines complies with federal law, Colorado state law, administrative regulations, executive orders and other legal requirements to prevent discrimination (including harassment or retaliation) within the Mines campus community and to address potential allegations of inequity or concerns for safety.
Colorado's premier engineering and applied science university for 150 years and counting
