Summary
Description
Are you a highly motivated and results-oriented marketing professional with expertise in digital strategy and execution, and a keen eye for design? Do you thrive in a fast-paced environment where you can leverage your creativity and data-driven insights to achieve impactful results? Are you a collaborative team player who is also capable of independent initiative and a commitment to excellence? If this sounds like you, Aspen Academy, a PK-8 independent school in Greenwood Village, has an exciting opportunity for you as our Associate Director of Marketing and Communications, starting immediately!
About Aspen Academy:
Located in the southern metro area of beautiful Denver, Colorado, at Aspen Academy, we're not just a school; we're a community committed to shaping the leaders of tomorrow. Our dedication to Next Generation education sets us apart, as we equip students with the enduring life skills they need for future success. We look at learning as a way to ignite the personal passions and interests of each and every student. Our unique leadership, finance, and entrepreneurial development (LiFE) program prepares students for life. Students thrive as they build lasting relationships with peers and teachers through small class sizes and a community focus.
Diversity and inclusion are foundational at Aspen Academy. We are passionate about cultivating a diverse and inclusive working and learning environment, celebrating and supporting differences.
We embody and promote the community's values in our thoughts, words, and actions, serving as committed and supportive co-leaders in realizing Aspen Academy's vision and mission:
- Our values: Be Kind. Do Good. Work Hard. Make the World Better.
- Our mission: We edify and inspire students and educators to grow, learn and lead.
- Our vision: We are a national leader in innovative and transformative education.
Does this inspire you? Then please read on.
- You are a hard-working professional who thrives in a fast-paced, high-expectation environment, excelling in managing multiple priorities with sound judgment and integrity.
- You are solution-oriented with the ability to problem-solve and deliver thoughtful, creative, data-driven solutions to deliver results and positively impact KPIs.
- You are self-directed, flexible, and able to work independently or collaboratively in teams, with a positive attitude.
- You have an eye for effective design.
- You are proactive, motivated, and willing to take on responsibilities beyond defined duties while quickly learning new and established procedures.
- You have a keen attention to detail.
- You are highly professional demonstrating cultural competency and the ability to handle confidential information with discretion.
- You are collaborative, approachable, and value teamwork, building meaningful relationships while respecting differing opinions and demonstrating high emotional intelligence.
- You are relentlessly driven to improve both personally and professionally.
If this describes you, please apply to join our team.
Our Associate Director of Marketing and Communications' Responsibilities:
- Digital Strategy Implementation: Develop and execute digital marketing strategies, including SEO, PPC, email campaigns, and online advertising to boost visibility and engagement.
- Campaign Management: Plan and manage digital marketing campaigns from conception to execution and evaluation. Ensure alignment with the school’s overall marketing strategy.
- Data Analysis & Reporting: Regularly analyze campaign performance using digital analytics tools, interpret data, and provide actionable insights for continual improvement.
- Content Oversight: Collaborate with the content team to ensure all digital content aligns with our branding and communication goals while optimizing user engagement.
- Vendor Relationships: Provide guidance and support to digital marketing vendors.
- Stakeholder Collaboration: Work closely with various internal teams, ensuring that digital strategies complement and integrate with broader marketing and communication activities. Encourage a culture of innovation and ongoing learning within the marketing team.
Aspen Academy is proud to be an equal opportunity workplace committed to providing an environment of mutual respect, where equal employment opportunities are available to all applicants and teammates without regard to race, color, religion, sex, pregnancy, national origin, age, physical and mental disability, marital status, sexual orientation, gender identity, gender expression, and military and veteran status.
Compensation Package:
Health, dental, vision, employer-paid telehealth, a holistic EAP, 403(b) with matching and more. Aspen Academy offers an excellent compensation package including wide-ranging opportunities for professional development with a generous annual stipend, and a talented and dedicated staff of teaching professionals and supportive administrators.
Salary Range: Starting annual salary $75,000-$95,000 (based on education & experience).
In addition to application, applicants are asked to submit a design portfolio.
Requirements
Qualifications:
- A hard-working professional who thrives in a fast-paced, high-expectation environment; excels in managing multiple priorities with sound judgment and integrity.
- Solution-oriented with the ability to problem-solve and deliver thoughtful, creative, data-driven solutions to deliver results and positively impact KPIs.
- Self-directed, flexible, and able to work independently or collaboratively in teams, with a positive attitude.
- Has an eye for effective design.
- Proactive, motivated, and willing to take on responsibilities beyond defined duties while quickly learning new and established procedures.
- Keen attention to detail with the ability to handle confidential information with discretion.
- Highly professional, and demonstrated cultural competency.
- Collaborative, approachable, and values teamwork, building meaningful relationships while respecting differing opinions and demonstrating high emotional intelligence.
- Relentlessly driven to improve both personally and professionally.
- Model and reinforce the school’s core values, guiding philosophy, rules and school spirit consistently throughout the school environment, and support and hold accountable colleagues in doing the same.
- Ability to work on-campus, with occasional opportunities to work off-campus to support project completion and related tasks.
- Ability to work flexible hours, including occasional evenings and weekends.
- Grant permission for a background check upon hire.
Education, Experience, and Certifications:
- Required: Bachelor’s degree in Digital Marketing, Marketing, Communications, or a related field.
- At least 3-5 years of experience in digital marketing, preferably in the education or non-profit sector.
- Strong understanding and proficiency in current digital marketing tools and strategies, and proven experience in leading integrated digital marketing campaigns from concept to execution.
- High proficiency in metrics-based marketing using tools such as Google Analytics, AdWords, and CRM systems (Active Campaign preferred).
- Basic experience in Adobe Illustrator, Photoshop, InDesign and/or Canva.
- Strong technical skills: Google Suite and project management experience preferred.
This role is expected to be on campus the majority of the time, with options to work off-campus periodically to support completion of projects, etc. This role has no direct reports.
Salary Description
$75,000-$95,000
