Summary

As a Senior Manager of Paid Media, you will drive the development and execution of Noodles & Company’s paid media strategy, ensuring optimal campaign performance and alignment with business objectives. Your deep expertise in digital media and ability to foster collaboration across teams and agencies will deliver measurable, impactful results.

Description

About You.

As a Senior Manager of Paid Media, you will drive the development and execution of Noodles & Company’s paid media strategy, ensuring optimal campaign performance and alignment with business objectives. Your deep expertise in digital media and ability to foster collaboration across teams and agencies will deliver measurable, impactful results.

You are a data-driven, results-oriented marketing leader who thrives in a fast-paced, collaborative environment. Your passion for data and analytics empowers you to leverage audience insights, craft compelling strategies, and design seamless customer journeys. You excel at building strong partnerships to bring innovative campaigns to life.

About Noodles

At Noodles & Company, our mission is to always nourish and inspire every team member, guest and community we serve. We accomplish this by living our values of We Care, We Show Pride, We are Passionate, and We Love Life! We provide our team members with opportunities to learn culinary skills working with fresh food and the art of personal connection with our guests. Come join our amazing team, make new friends, develop your career, and have fun!

Benefits
Careers at Noodles are served with a side of:

Pay range: $95,000-$115,000 annual salary
Eligible for annual performance bonus up to 17.5%
Flexible paid time off
Medical, dental and vision insurance
401(k) and stock purchase discounts
Paid maternity and paternity leaves, adoption, and surrogacy benefits
Discounts through our gift card program
Scholarship opportunities through Noodles Foundation
Monthly technology stipend
Learn more about our benefits: https://www.noodles.com/careers/perks

Your Day in the Life

Strategic Leadership

Develop and oversee a comprehensive paid media strategy in alignment with marketing and business goals.
Drive customer acquisition, retention, and brand awareness through targeted media campaigns.
Collaborate with cross-functional teams to ensure paid media efforts are integrated into broader omnichannel strategies, including CRM, social, content, and product marketing.

Campaign Development & Execution

Oversee end-to-end media campaign planning, execution, and optimization across digital and traditional channels (e.g., search, social, display, video, CTV and emerging platforms).
Work with internal and agency creative teams to ensure campaign assets align with brand guidelines and are optimized for performance.
Leverage real-time data to implement in-flight campaign optimizations and ensure campaigns are meeting or exceeding KPIs.

Team & Stakeholder Collaboration

Act as a key liaison among internal teams (marketing, analytics, product) and external agency partners.
Build strong relationships with platform partners (e.g., Google, Meta, TikTok) to stay ahead of trends, secure beta opportunities, and optimize media performance.
Mentor and coach junior team members, fostering growth and professional development.

Budget & Performance Management

Own and manage the paid media budget, ensuring efficient allocation and adherence to spend forecasts.
Conduct in-depth performance analyses to maximize ROI and guide future investments.
Prepare and deliver regular performance reports and executive-level summaries to key stakeholders.

Audience & Data Insights

Collaborate with analytics teams to incorporate audience segmentation and behavioral insights into campaigns.
Use zero- and first-party data to design personalized, cross-channel strategies.
Develop advanced retargeting, prospecting, and lookalike modeling tactics to engage key audiences,
Leverage a Customer Data Platform (CDP) to uncover new opportunities and optimize campaign approaches.

Innovation & Best Practices

Stay current on industry trends, emerging platforms, and consumer behavior to ensure campaigns remain cutting-edge.
Test and scale new media opportunities, platforms, and technologies to stay ahead in the competitive landscape.
Ensure compliance with data privacy regulations, partnering with legal and IT as needed.

What You Bring to the Team

7–10 years of paid media management experience, including digital media buying, planning, and strategy.
Expertise in leveraging platforms like Google Ads, Meta Ads Manager, TikTok Ads Manager, TradeDesk/DSPs, and more.
Proven ability to integrate paid media with CRM and lifecycle marketing campaigns.
Strong analytical skills and proficiency in tools like Google Analytics (GA4), Tableau, or Power BI.
Firm understanding of media measurement methodologies including MMM and MTA.
Background in managing both direct-to-consumer (DTC) and brand campaigns is a plus.
Experience with 360-degree campaigns that include channels such as experiential and influencer will be beneficial.
Strong leadership skills with a history of managing teams, agency partners, and cross-functional relationships.
Excellent communication and presentation skills, with the ability to translate complex data into actionable insights for executive audiences.
Understanding of marketing automation and data platforms (e.g., Salesforce Marketing Cloud, Amperity CDP, LiveRamp, and various DSPs).
Strong understanding of ad tech (tagging, tracking, and data integrations).
Awareness of privacy regulations (e.g., GDPR, CCPA) and their implications for media strategies.
Proven ability to act as a change agent, introducing new processes, technologies, or strategies to drive results.
This is a hybrid role with 2-3 days per week in our Support Office in Broomfield, Colorado. We’re seeking candidates who either reside locally or are open to relocating.
Employment Sponsorship: Please note that we do not sponsor employment visas, including for this position.

Application Deadline: We will be accepting applications for this position until 12/31/24. Interested candidates must submit their applications before the deadline to be considered for this opportunity. We appreciate your continued interest.

Noodles is an Equal Opportunity Employer and Military Friendly – Veterans & Spouses are encouraged to apply. We are proud to be recognized on Forbes’ Best Employers for Diversity and Forbes' Best Employers for Women lists and are committed to creating an inclusive and diverse environment where Noodlers can bring their full self to work.