Summary
Description
At The North Face we dare to lead the world forward through Exploration. We were born to Explore, Disrupt and to Lead. We were born to Love Wild Places and to Spark Curiosity. We believe that exploration is a mindset – both on the mountain and off the mountain – and it infuses everything we do. As a community of explorers, we stay curious about new ideas, places, and people.
So, before we get to the job details, take a minute to learn a little more about us – our values and our culture. If you can see yourself working side-by-side with a team of adventure-loving people, The North Face just may be the place for you.
To learn more about our values and our culture, visit The North Face Careers or www.thenorthface.com.
Director, Social Media & Influencer
What will you do?
A day in the life of a Director, Social Media & Influencer at The North Face looks a little like this.
This role will lead shaping and executing the brand's social media global strategy to build engagement, drive growth, and enhance brand presence across platforms. Oversees content creation and influencer strategy across all social channels in all regions . Owns content and influencer briefing, guidelines for influencer and consumer-generated content . Actively monitors social trends & conversations, identifying opportunities for engagement to advance strategic brand priorities. This role reports to CMO .
Let’s break down that day-in-the-life a bit more.
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Develop and lead the short & long-term social and influencer strategy specifically for TNF, ensuring alignment with overall brand objectives.
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Create and execute platform-specific content strategies that authentically connect TNF’s performance and lifestyle messaging with our consumers
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Build and nurture relationships with influencers, creators and platforms.
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Create ambassador and influencer programs, identifying and vetting potential
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Lead a team responsible for content creation, community management, and campaign execution across social
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Own key performance metrics for all social content, creating advanced reporting frameworks to measure engagement, conversion, and revenue impact.
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Work cross-functionally with product, retail, digital, and marketing teams to ensure cohesive storytelling across all touchpoints
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Develop platform-specific strategies across Instagram, TikTok, YouTube, and emerging channels to maximize engagement
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A sports and fitness culture enthusiast who understands both the technical and aspirational elements of athletic apparel and footwear.
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A strategic thinker who can translate performance attributes into compelling social storytelling that resonates with existing and new TNF consumers.
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A relationship builder who can identify, nurture, and manage authentic partnerships with athletes and influencers
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A data-driven marketer who uses insights to inform content strategy while maintaining a strong creative vision.
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A collaborative leader who can inspire both internal teams and external partners to elevate TNF’s presence
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A trend-spotter who stays ahead of emerging movements in sports culture, athletic apparel, and male consumer behavior.
What do you need to succeed?
We all have unique skills that we bring to work and celebrate every day. For this role, there are foundation skills you’ll need to succeed and excel. Additionally, while formal education in a related field is great to have, we are most interested in your 8+ years of experience and professional achievements.
The foundation skills you will need in this position are:
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Years of experience: 8+ years
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Relevant experience:
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Proven experience developing and implementing successful social media strategies for brands
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In depth knowledge of social platforms and emerging platforms
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Hands-on experience crafting engaging and brand-relevant content calendars
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Familiarity with leveraging consumer-generated content
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Experience identifying, negotiating and managing relationships with influencers, creators and agencies to drive campaigns
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Experience with social listening and trend analysis
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Track record of fostering brand communities
What do we offer you?
At The North Face, we know you expect as much from us as we do from you. That is why we make a commitment to support and grow our people. We offer extensive development and growth opportunities for your current and future positions, a competitive compensation package, and a strong benefits package that includes medical, dental, vision, and 401(k).
Our commitment extends beyond this and into your daily work life. We strive to foster a diverse and inclusive culture based on respect, connection, and authenticity. Our focus on DEI is at the foundation of who we are and what we do.
To learn more about The North Face’s benefits package, follow this MyVFBenefits.com and click “Looking to Join VF”.
To learn more about The North Face’s Diversity and Inclusion efforts, go to www.thenorthface.com.
Now WE have a question for YOU.
Are you in?
Hiring Range:
$151,200.00 USD – $189,000.00 USD annually
Incentive Potential: This position is eligible for additional compensation awards that may include an annual incentive plan, sales incentive, or commission potential. Specific details of the additional compensation eligibility for this position will be provided during the recruiting and interview process.
Benefits at VF Corporation: You can review a general overview of each benefit program offered, including this year's medical plan rates on www.MyVFbenefits.com and by clicking Looking to Join VF? Detailed information on your benefits will be provided during the hiring process.
Please note, our hiring ranges are determined and built from market pay data. In determining the specific compensation for this position, we comply with all local, state, and federal laws.
At VF, we value a diverse, inclusive workforce and we provide equal employment opportunity for all applicants and employees. All qualified applicants for employment will be considered without regard to an individual’s race, color, sex, gender identity, gender expression, religion, age, national origin or ancestry, citizenship, physical or mental disability, medical condition, family care status, marital status, domestic partner status, sexual orientation, genetic information, military or veteran status, or any other basis protected by federal, state or local laws. If you are unable to submit your application because of incompatible assistive technology or a disability, please contact us at peopleservices@vfc.com. VF will reasonably accommodate qualified individuals with disabilities to the extent required by applicable law.
Pursuant to all applicable local Fair Chance Ordinance requirements, including but not limited to the San Francisco Fair Chance Ordinance, VF will consider for employment qualified applicants with arrest and conviction records.
