Summary

The Marketing Manager supports the strategic planning, development, and execution of integrated marketing initiatives for the Beef. It's What's For Dinner. brand. This role is responsible for assisting with day-to-day consumer-facing marketing efforts.

Description

The Marketing Manager supports the strategic planning, development, and execution of integrated marketing initiatives for the Beef. It's What's For Dinner. brand. This role is responsible for assisting with day-to-day consumer-facing marketing efforts. Working collaboratively with cross-functional partners across paid media, creative, influencer marketing, and other key functions, the Marketing Manager helps educate, engage, and inspire consumers to choose beef through integrated campaigns and content featured on BeefItsWhatsForDinner.com and other consumer touchpoints. The position plays a key role in helping to drive brand objectives, coordinate campaign execution, track performance, and identify opportunities to optimize marketing effectiveness and consumer impact.

 

ESSENTIAL FUNCTIONS

An employee in this position may be called upon to do any or all the following essential functions. These examples do not include all the functions which the employee may be expected to perform.

 

  • Support the Brand Marketing team in the execution of an integrated consumer marketing and advertising strategy for the Beef. It’s What’s For Dinner. brand.  
  • Maintain and update media flowcharts, project timelines and consumer roadmaps on an ongoing basis to support informed decision-making and on-time deliverables.
  • Monitor and measure campaign performance and compile data for reporting.
  • Manage ongoing updates for both National and State Beef Council media dashboards as needed to showcase campaign results, trends and opportunities for growth.
  • Assist with the development of media briefs, campaign proposals, performance reports and presentations that communicate strategies, outcomes and recommendations.
  • Manage influencer program tracking and measurement, monitoring performance against objectives.
  • Assist with influencer content management for cross-functional team projects that extend work done in other areas across channels and initiatives.
  • Support brand partnership opportunities and activations that increase brand awareness and elevate brand visibility.
  • Assist with gathering, organizing and managing creative assets to support toolkits updates.
  • Create, edit and upload FAQs and Essential Ingredient content to support BeefItsWhatsForDinner.com recipe development.
  • Assist with digital asset management to improve accessibility and consistency across marketing efforts.
  • Provide backup support for website updates, email newsletter initiatives and other marketing as needed.
  • Ability to travel overnight up to 10% which may include occasional weekend trips.  

  • Other job duties as assigned.

     

MINIMUM QUALIFICATIONS 

  • EDUCATION – A Bachelor’s degree in marketing, advertising, communications or a related field.
  • EXPERIENCE –The ideal candidate will have 1-2 years of experience working in marketing or advertising, preferably within an agency or brand marketing team. Familiarity with media metrics, creative processes and writing reports with key insights are a plus.
  • EQUIVALENCY – None 
  • CERTIFICATION(S) – None
  • SKILLS– Excellent written and verbal communication, organizational and time management skills, and ability to multi-task are critical for this role. Successful applicants are task-oriented, must be able to effectively collaborate with team members with different work styles to deliver outcomes. They must be comfortable learning new systems.  Proficiency in Excel, Microsoft Word, and PowerPoint, is expected.  

Company Description

Initiated in 1898, the National Cattlemen's Beef Association is the marketing organization and trade association for America's one million cattle farmers and ranchers. With offices in Denver and Washington, D.C., NCBA is a consumer-focused, producer-directed organization representing the largest segment of the nation's food and fiber industry. NCBA works to achieve the vision: "To be the trusted leader and definitive voice of the U.S. cattle and beef industry."

 

Benefits

  • Health Insurance
  • Dental Insurance
  • Vision Insurance
  • Paid Vacation
  • 401(k) with Company Match
  • Life Insurance
  • Long-Term Disability
  • Short-Term Disability

  • Sick Time

    EEO Statement
    It is our intention that all qualified applicants be given equal opportunity and that selection decisions be based on job-related factors. We do not discriminate on the basis of race, color, religion, national origin, sex, age, disability, or any other status protected by law or regulation. Be aware that none of the questions are intended to imply illegal preferences or discrimination based on non-job-related information. The position is expected to stay open until the posted close date. Please submit your application as soon as possible as the posting is subject to close at any time once a sufficient pool of qualified applicants is obtained. 

    Colorado Residents: In any materials you submit, you may redact or remove age-identifying information such as age, date of birth, or dates of attendance at or graduation from an educational institution. You will not be penalized for redacting or removing this information.

Tweet about this on TwitterShare on LinkedInShare on FacebookShare on Google+Share on RedditEmail this to someonePrint this page