The Town of Vail is seeking an experienced Economic Development Manager to lead marketing activities and research with the goal of retaining and attracting business to Vail to continue to grow our year-round economy. Economic development initiatives are critical to sustaining a vibrant economy in Vail and that is why we are seeking a high performer who brings a love for our mountain community and a vision toward the future. This role will directly supervise staff, advisory boards / councils and economic development programs of the Vail Local Marketing District, the Commission on Special Events and the Vail Economic Advisory Council.
Jobs In Vail, Colorado
The Sr. Specialist, Brand Equity advises leadership in building the resort’s brand as well as coordinating all efforts involved in the content and creative aspects of making the brand come to life.
This position will manage and hold accountable contracted agencies, vendors and other partners (internal and external) to ensure the brand’s voice, guidelines and all aspects of the brand ladder back up to clearly defined brand guidelines.
This role will be responsible for developing the assets needed to fulfill the resort’s content and creative needs to establish the brand in the global marketplace, as well as develop the diversified messaging and differentiated content and creative in order to deliver personalized and targeted messaging to varying audiences.
The ideal candidate must have strong experience in creative and content creation and storytelling, as well as experience in working with third party agencies and contractors to generate and produce brand assets.
The position will assist in both personally creating as well as directing third party partners to produce various creative assets needed to make the brand come to life in digital / social / video / web / CRM / collateral / signage / print and various other executions.
This position must be an agile contributor that is able to produce creative and content elements, as well as to assist in sourcing as well as ensuring execution from various other content and creative third party vendors. He/she will have will have their hands in many different types of projects, project managing other members on the team and be responsible for delivering results on-time in a very fast-paced environment. As the Sr. Specialist, Brand Equity at Vail, this position must be ready to step up as a leader among their counterparts at other resorts and be a vigilant steward of best practices across all marketing channels. Flexibility and a positive attitude are crucial, to produce content across many different channels and mediums, as well as delegate and direct third party vendors, contractors and partners to fulfill on supplementing these efforts with other creative asset needs at the resort.
Candidates must be proficient in Adobe InDesign and PhotoShop and have an eye for designing engaging pages and the ability to handle multiple priorities on deadline. Duties also include posting content on the website and using social media to engage readers.
Candidates should have excellent knowledge of AP style and possess strong line-editing, communication and design skills. It is also important for the person to have an eye for detail with the ability to pinpoint mistakes and content holes in stories. Experience in writing accurate and interesting headlines also is essential.
The position includes night and weekend shifts and offers competitive pay based on experience with a benefits package that includes medical, dental, vision and 401K.
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