Summary
Description
The University of Colorado Denver is the state’s premier public urban research university and equity-serving institution. Globally connected and locally invested, CU Denver partners with future-focused learners and communities to design accessible, relevant, transformative educational experiences for every stage of life and career. Across seven schools and colleges in the heart of downtown Denver, our leading faculty inspires and works alongside students to solve complex challenges through breakthrough innovations and impactful research, and creative work. As part of the state’s largest university system, CU Denver is a major contributor to the Colorado economy, with 2,000 employees and an annual economic impact of $800 million. For more information, visit ucdenver.edu.
Job Description
* Applications are accepted electronically ONLY at www.cu.edu/cu-careers *
The Assistant Vice Chancellor for Marketing & Digital Strategy will direct institutional marketing and brand development, as well as oversee implementation of campus-specific initiatives for CU Denver.
Assistant Vice Chancellor for Marketing & Digital Strategy
What you will do:
Leadership and Management
- Act in a key leadership and advisory role, with decision-making authority as granted by the Vice Chancellor.
- Serve as the main operational lead for the department, and oversee the areas of strategic marketing, digital strategy, and creative articulation of campaigns, aimed at generating student enrollment.
- Participate with university system and institutional strategy planning and initiative coordination involving communication, marketing, enrollment, and other related areas on behalf of the Vice Chancellor.
- Plan, administer, and report on marketing budget.
- Routinely develop and deliver presentations to members of campus leadership, including the Chancellor’s Cabinet, Deans, and other administrators on marketing and digital strategy research and results.
- Manage various campus marketing suppliers and vendors.
- Lead overall marketing strategy and operations
- Partner with Senior Leadership and Management across the university’s seven schools and colleges, as well as the university’s numerous institutes and centers, on a variety of communications and marketing initiatives.
- Foster collaborative working relationships with university functional areas and academic units to develop marketing and communication strategies and materials and ensure that stakeholders’ plans align with overall institutional objectives.
- Design, implement, and facilitate annual marketing plan for the university, that also supports and translates the university objectives and strategies across communication and marketing channels.
- Advise on creative concept development, including working with agencies and internal and external stakeholders.
- Provide oversight for agency partnerships, RFP and external contract processes.
- Build strategic marketing plans and promotional message platforms for specific enrollment marketing programs, products, and services.
- Supervise the strategy, writing, design, and editing of specific marketing and communication products for campus distribution.
- Collaborate with cross-functional team members to develop and implement a technology stack of integrated marketing and digital tools to engage and track audiences across different channels.
Web and Digital Strategy
- Lead initiatives in web and digital strategy for University Communications, in collaboration with the Office of Information Technology and other campus units.
- Improve web usability and overall user experience for CU Denver’s marketing web pages.
- Oversee the design, development, publishing, and maintenance of all CU Denver’s content and marketing web pages.
- Lead the web team to create wireframes, concept design mockups, and clickable prototypes to illustrate design approach, create high-functioning, highly creative web pages, gain stakeholder buy-in and, ultimately, drive audience engagement to continuously improve UX.
- Develop and implement strategies and best practices that increase website traffic and engagement, drive conversions, and demonstrate ROI.
- Identify risks and design, develop, and implement mitigation plans.
- Ensure web pages are built and maintained for SEO performance and are in keeping with accessibility, user, and other best practices.
Data Analysis and Reporting
- Identify areas of market research and campus needs, and implement studies, including analyzing results.
- Provide analysis of customer research, current market conditions, and competitor information.
- Manage measurement and reporting of marketing programs/tactics to determine the success of each.
- Research, journey map, storyboard, and test user experience to enhance user satisfaction.
Qualifications you already possess (Minimum Qualifications)
- Bachelor’s degree in marketing, advertising, communications, market research, computer science, or a related field
- 10 years of professional experience in marketing and communications
Substitution: A combination of education and related technical/paraprofessional experience may be substituted for the bachelor’s degree on a year-for-year basis.
Preferred Qualifications to possess (Preferred Qualifications)
- 12 years of professional experience in marketing or a related field
- Master’s degree or equivalent combination of education and experience preferred
- Experience in higher education
Knowledge, Skills, and Abilities
- Broad knowledge of all facets of higher education marketing and communications, including marketing strategy and data/insights
- Broad knowledge of the latest new and digital best practices, search engine optimization, search engine marketing branding, and market research techniques and practices
- At least five years of management and supervision experience
- Familiarity and comfort in a highly collaborative work environment
- Ability to multi-task
- Detail-oriented with the ability to manage projects from inception through execution
Conditions of Employment
- This position follows a hybrid work structure. Working from the office is encouraged when working on tasks that require a high degree of collaboration. Onsite presence required a minimum of 3 days a week.
Mental, Physical, and/or Environmental Requirements
- The ability to sit for extended periods, stand and walk occasionally, reach with hands and arms, use hands to manipulate a keyboard and mouse, and have good near vision for computer work; often requiring minimal lifting, but may involve bending or reaching to retrieve items from shelves or drawers.
- Dealing with individuals with a range of moods and behaviors in a tactful, congenial, personal manner so as not to alienate or antagonize them.
CU is an Equal Opportunity Employer and complies with all applicable federal, state, and local laws governing nondiscrimination in employment. We are committed to creating a workplace where all individuals are treated with respect and dignity, and we encourage individuals from all backgrounds to apply, including protected veterans and individuals with disabilities.
The University will provide reasonable accommodations to applicants with disabilities throughout the employment application process. To request an accommodation pursuant to the Americans with Disabilities Act, please contact the Human Resources ADA Coordinator at workplaceengagement@ucdenver.edu.
Employment Sponsorship
Please be advised that this position is not eligible now or in the future for visa sponsorship.
Compensation and Benefits
The salary range (or hiring range) for this position has been established at $160,000-$175,000.
The salary of the finalist(s) selected for this role will be set based on a variety of factors, including but not limited to, internal equity, experience, education, specialty, and training.
The above salary range (or hiring range) represents the University’s good faith and reasonable estimate of the range of possible compensation at the time of posting.
This position is not eligible for overtime compensation. Your total compensation goes beyond the number on your paycheck. The University of Colorado Denver provides generous leave, health plans, and retirement contributions that add to your bottom line. Benefits: https://www.cu.edu/employee-services/benefits Total Compensation Calculator: http://www.cu.edu/node/153125
Application Deadline
Applications will be accepted until the position is filled. Preference will be given to complete applications received by July 28, 2025. Those who do not apply by this date may or may not be considered.
Required Application Materials:
To apply, please visit: http://www.cu.edu/cu-careers and attach:
- A cover letter which specifically addresses the job requirements and outlines qualifications
- A current CV/resume
- List of three references (we will notify you prior to contacting both on and off-list references)
Questions should be directed to Emilia Covault, Emilia.Covault@ucdenver.edu
Background Check Policy
The University of Colorado Denver strives to maintain a safe and productive educational, clinical, research, and employment environment. All prospective employees and current employees must, therefore, consent to and pass background checks prior to any final appointment/employment.
