Summary
Description
Job Description
SUMMARY
The Associate Director, Trade Show & Events is responsible for leading and executing all trade show logistics in support of NCBA’s business objectives. This role ensures the event is planned and delivered on schedule, within budget, and to a high standard of quality, while overseeing exhibitor customer service and all related communications.
The position is engaged throughout the full event lifecycle—from early planning through post‑event completion—and serves as a key on‑site leader, coordinating production and day‑to‑day operations. The Associate Director manages relationships with convention suppliers and oversees the complex logistics required to deliver a seamless and successful trade show experience.
Additional responsibilities include planning and executing the Thursday Night Team event, contributing to the development and maintenance of the event website, and leading the planning, logistics, and staffing for the NCBA Neighborhood Booth.
ESSENTIAL FUNCTIONS
An employee in this position may be called upon to do any or all the following essential functions. These examples do not include all the functions which the employee may be expected to perform.
- Serve as the primary point of contact for exhibitors, delivering high-quality customer support and timely communication.
- Lead and oversee all aspects of exhibitor management, including processing applications and managing invoice and payment workflows.
- Maintain accurate and up-to-date exhibitor, prospect, and sales data across platforms, including Expocad and Salesforce.
- Develop, manage, and execute all exhibitor communications, ensuring clarity, consistency, and alignment with event timelines.
- Oversee exhibitor participation logistics, including the creation and distribution of service kits, vendor forms, marketing opportunities, and operational materials.
- Lead and execute assigned trade show initiatives and programs, including project planning, logistics, tracking, and reporting for activities such as the Exhibitor Summit and NCBA Neighborhood.
- Manage multiple suppliers for the NCBA Trade Show, including RFP development, contract negotiation, budget oversight, and on-site vendor management.
- Oversee designated sections of the convention website, Beef Resource Guide, Exhibitor News, and select social media communications related to the trade show.
- Identify and implement process improvements to increase efficiency, accuracy, and service levels while reducing unnecessary steps and protocols.
- Partner with the sponsorship team to support the sale, execution, and fulfillment of trade show sponsorships.
- Contribute to the development of the annual trade show revenue budget and prepare forecasting and performance reports.
- Collaborate with internal NCBA teams to support trade show objectives and NCBA booth presence.
- Maintain organized records, timelines, and project documentation; provide on-site event support, including occasional evenings and weekends.
- Travel as required for site visits, Exhibitor Summit, and CattleCon.
- Perform additional duties and projects, as assigned to support broader departmental goals.
Company Description
Initiated in 1898, the National Cattlemen's Beef Association is the marketing organization and trade association for America's one million cattle farmers and ranchers. With offices in Denver and Washington, D.C., NCBA is a consumer-focused, producer-directed organization representing the largest segment of the nation's food and fiber industry. NCBA works to achieve the vision: "To be the trusted leader and definitive voice of the U.S. cattle and beef industry."
Benefits
- Health Insurance
- Dental Insurance
- Vision Insurance
- Paid Vacation
- 401(k) with Company Match
- Life Insurance
- Long-Term Disability
- Short-Term Disability
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Sick Time
EEO Statement
It is our intention that all qualified applicants be given equal opportunity and that selection decisions be based on job-related factors. We do not discriminate on the basis of race, color, religion, national origin, sex, age, disability, or any other status protected by law or regulation. Be aware that none of the questions are intended to imply illegal preferences or discrimination based on non-job-related information. The position is expected to stay open until the posted close date. Please submit your application as soon as possible as the posting is subject to close at any time once a sufficient pool of qualified applicants is obtained.Colorado Residents: In any materials you submit, you may redact or remove age-identifying information such as age, date of birth, or dates of attendance at or graduation from an educational institution. You will not be penalized for redacting or removing this information.
