Summary
Description
The Field Marketing Director is a strategic leadership role accountable for setting the vision and direction for the Field Marketing Team and delivering measurable business outcomes across assigned regions, including volume growth, distribution, retail execution, and ROI.
This position partners closely with Commercial team leadership, while holding decision rights on regional activation plans within established brand and budget guardrails.
The Field Marketing Director drives regional growth by translating brand strategy into effective in-market execution, operating with urgency, and proactively identifying opportunities and risks. This role fosters strong collaboration between marketing, field sales teams, and distributor partners, acting as a data-informed strategic advisor to field sales leadership.
Ideal candidate would live within reasonable distance of our Fort Collins, CO brewery.
Essential Duties
-
Develop and implement field marketing and brand activation strategies with full ownership of regional performance outcomes, including volume, market share, retail execution, and profitability.
-
Establish strategic goals and targets for the Field Marketing team, leveraging market trends, customer insights, and organizational priorities.
-
Own measurable outcomes for each region by defining success metrics (including volume, distribution, execution standards, and ROI), tracking performance, and proactively adjusting plans to close gaps.
-
Lead field-level activation strategy and make final recommendations on prioritization, scale, and execution, incorporating input from Brand and Retail Marketing teams to ensure comprehensive, 360-degree activation.
-
Drive rapid development and deployment of market plans, balancing speed and rigor, with continuous in-market iteration.
-
Translate national brand and innovation priorities into locally relevant, distributor-ready market plans independently and on a consistent cadence.
-
Review and assess all team plans in partnership with Sales and Marketing leadership, holding accountability for quality, clarity, and alignment to business objectives.
-
Define and prioritize field marketing initiatives by region, making clear trade-offs based on expected business impact.
-
Build and execute regional marketing plans across programming, POS, sponsorships, trade shows, and sampling, while maintaining strong in-market presence to validate execution quality and capture insights.
-
Lead joint commercial planning with regional sales leadership, ensuring alignment on priorities, execution standards, and success metrics, and translating strategy into volume-driving programs.
-
Build and lead a high-performing field marketing team by setting clear expectations, actively managing performance, coaching for impact, and addressing performance gaps with urgency.
-
Act as a proactive strategic advisor, bringing a clear, data-informed point of view on market opportunities, risks, and required actions.
-
Ensure compliance with all legal and regulatory requirements in marketing materials and activities.
-
Manage the field marketing budget and allocate resources to the highest-impact opportunities, with clear ROI tracking and ongoing optimization based on performance.
-
Perform other duties as assigned.
Education/ Experience/Skills:
-
8+ years of experience in field marketing, retail/channel marketing, or related field, ideally in beverage alcohol or three-tier distribution environment.
-
4+ years of experience in direct people management
-
Demonstrated ability to localize national programs into market-specific plans quickly and independently, with examples of distributor-facing work product.
-
Proven ability to operate with high autonomy in ambiguous, fast-paced environments, delivering high-quality outputs with urgency.
-
Demonstrated ability to proactively identify opportunities, solve problems, and bring a clear point of view to cross-functional decisions without prompting.
-
Experience leading joint commercial or business planning with a sales organization.
-
Strong organizational skills with the ability to manage multiple priorities across regions and markets.
-
Proven ability to build trust and credibility with internal and external stakeholders.
-
Strong analytical and problem-solving capabilities.
-
Demonstrated experience managing budgets and driving financial accountability tied to ROI.
-
Excellent communication, presentation, collaboration, and interpersonal skills.
-
Proficiency in Microsoft Office (Word, Excel, PowerPoint, Outlook).
-
Valid driver’s license with a clean Motor Vehicle Record (MVR).
Percent of Travel: 50% – 75%
Working Conditions: Home Office, Remote, Travel
Wage information is provided in compliance with the Colorado Equal Pay for Equal Work Act and is Bell’s and New Belgium's good faith and reasonable estimate of the compensation range and benefits offered for this position. The compensation offered to the successful applicant may vary based on factors including experience, skills, education, location, or other position-related reasons.
Starting Salary Range: $125,000-$165,000
All Full time Coworkers at Bell’s and New Belgium enjoy the following benefits after one calendar month of employment: Medical & Dental Insurance (options available for dependents), Basic Term Life and AD&D Insurance, Short Term Disability Insurance, Flexible Spending Account, Employee Assistance Program, PTO, 401k Match, Paid Caregiver Leave, and Profit Sharing. Details will be shared, and questions answered during our interview process.
EEO Statement
Bell’s and New Belgium welcomes all. We are committed to building an environment that is diverse, equitable, and inclusive within our own walls and amidst the entire craft beer community.
Bell’s and New Belgium strictly prohibits and does not tolerate discrimination based on race, color, religion, creed, national origin or ancestry, ethnicity, sex, gender identity and expression (including gender nonconformity and status as a transgender individual), age, physical or mental disability, citizenship, past, current or prospective service in the uniformed services, marital status, sexual orientation, genetic information, or any other characteristic protected under applicable federal, state or local law.
