Summary
Description
Join the VF Family
We are two of the world’s largest apparel companies connecting people to the lifestyles, activities and experiences they cherish. At the heart of our journey lies our company-wide purpose, which goes beyond simply ensuring that we are a successful business, but that: We power movements of sustainable and active lifestyles for the betterment of people and our planet. This is our purpose. It’s the reason we come to work every day. Our purpose unites us and leads us to pursue our goals, together. This is our calling.
We believe that when you discover the difference between a career and a calling, you get so much more out of life. When those lines begin to blur, you start to limit yourself much less and start aiming for more. That’s what we want for everyone who joins us at Smartwool and icebreaker. And frankly, that’s what it takes to thrive here.
Here you can do the best work of your life. We are purpose led and performance driven, people-focused and supportive. Most importantly, we believe that everyone should be empowered to be their authentic self and we power an internal movement of inclusion and belonging. Our teams are built on a global mindset, sparked by sharp minds of diverse individuals and reflects the global consumers we serve.
Bring your energy and fresh perspective, contribute to our movement and build your future with us.
Marketing Manager, Community and Partnerships
The primary responsibilities of the Marketing Manager, Community and Partnerships is to execute the strategies associated with our team athletes, community ambassadors, owned and sponsored events, partner relationships and programs for Smartwool and icebreaker. They will establish and maintain standards and procedures to ensure accurate and inspirational brand representation in all facets of their responsibilities.
How You Will Make a Difference
What you will do:
- Execute the strategy, KPIs and manage the budget for all brand ambassadors, athletes, sponsored events, and brand partnerships.
- Manage, retain and recruit the regional community members (athletes, ambassadors, partners, etc) for Smartwool and icebreaker based on corporate business objectives, social impact goals, and within each sporting category. Work closely throughout the year with each member, maintaining close communication, to ensure performance is maximized and is relevant to the overall strategic plan. Ensure that all community members are fulfilling their contractual agreements (social media posts, athlete days, logo placement, etc).
- Manage brand sample/seeding processes: This involves ordering and distributing sample products to key community members and providing guidance on intended use for various video/photoshoots, wear testing for feedback, or public appearances. This responsibility encompasses ordering for all athletes, ambassadors, events, partnerships and PR.
- Negotiates all contracts and process all invoices related to athlete and ambassador compensation, travel, and project sponsorships.
- Manages the Smartwool and icebreaker events, sponsorships and partnerships including contracts, KPIs, staffing and on-site activation. Orders, maintains, ships and coordinates with partners the hard and soft goods needed for all event footprints. Recruits Community Collective members to work events as needed.
How you will do it:
Work Closely with the regional brand marketing team to assure all aspects of each brands community program, partnerships and event sponsorships ladder up to the global brand objectives and seasonal GTM goals.
What success looks like:
- Reports out to all stake-holders the successes of tactics after each event relative to traffic, sales, consumer response, competitive landscape, budget and ROI relative to goals.
- Assists in the projection of the upcoming budget year based upon current year learnings. Continually refines our athlete, ambassador, sponsorship, and partner investments so we are tracking and maximizing ROI as well as maintaining relevancy in key business areas.
- Represents the brands with a deep understanding of consumer targets, brand values and social impact goals.
Free to Be, Inclusion & Diversity
As a purpose-led, performance driven company, we strive to foster a culture of belonging based on respect, connection, openness, and authenticity. We are committed to building and maintaining a workplace that celebrates the diversity of our associates, allowing them to bring their authentic selves to work every day.
Skills for Success
Years of related professional experience:
- 5-7 years
Educational position requirements: A formal education and subsequent undergraduate/graduate degrees are nice to have, but we are most interested in your total experience and professional achievements.
What we expect you already know:
- Excellent communication and relationship building skills
- Self-motivated and able to work independently to meet objectives with multiple ongoing projects
- Outstanding organizational skills
- Passion for the outdoors
- Event management experience
What we will teach you:
- Budget management and payment processing
- Product seeding process for Smartwool and icebreaker
- Brand best practices and the ability to confidently represent Smartwool and icebreaker
What’s In It for You
We’re in the business of unleashing human potential, driven by the ideas, energy and commitment of our people. That’s why we offer comprehensive benefits that encourage mental, physical and financial well-being for all VF associates. When it comes to benefits, we’re the total package. Go to MyVFBenefits.com and click on “Looking to Join VF?” to learn more.
Our Parent Company, VF Corporation
VF is one of the world’s largest apparel, footwear and accessories companies connecting people to the lifestyles, activities and experiences they cherish through our family of iconic outdoor, active and workwear brands. At the heart of our journey lies our company-wide purpose: We power movements of sustainable and active lifestyles for the betterment of people and our planet. This is our purpose. It’s the reason we come to work every day. It’s a commitment shared by our global associates across all brands. Our purpose unites us and leads us to pursue our goals, together. This is our calling. Learn more at vfc.com.
We just have one question. Are you in?
Hiring Range:
$69,120.00 USD – $86,400.00 USD annually
Incentive Potential: This position is eligible for additional compensation awards that may include an annual incentive plan, sales incentive, or commission potential. Specific details of the additional compensation eligibility for this position will be provided during the recruiting and interview process.
Benefits at VF Corporation: You can review a general overview of each benefit program offered, including this year's medical plan rates on www.MyVFbenefits.com and by clicking Looking to Join VF? Detailed information on your benefits will be provided during the hiring process.
Please note, our hiring ranges are determined and built from market pay data. In determining the specific compensation for this position, we comply with all local, state, and federal laws.
At VF, we value a diverse, inclusive workforce and we provide equal employment opportunity for all applicants and employees. All qualified applicants for employment will be considered without regard to an individual’s race, color, sex, gender identity, gender expression, religion, age, national origin or ancestry, citizenship, physical or mental disability, medical condition, family care status, marital status, domestic partner status, sexual orientation, genetic information, military or veteran status, or any other basis protected by federal, state or local laws. If you are unable to submit your application because of incompatible assistive technology or a disability, please contact us at peopleservices@vfc.com. VF will reasonably accommodate qualified individuals with disabilities to the extent required by applicable law.
Pursuant to all applicable local Fair Chance Ordinance requirements, including but not limited to the San Francisco Fair Chance Ordinance, VF will consider for employment qualified applicants with arrest and conviction records.
