Summary
Description
At icebreaker and Smartwool, we are two unique brands that embody the same spirit of belonging, adventure, sustainability, and getting out there. We create products made for people who enjoy nature and want to go far and feel good. We do this all while keeping our planet and the impact of our products in mind.
So, before we get to the job details, take a minute to learn a little more about us – our values and our culture. If you can see yourself working side-by-side with a team of fun, adventure-loving people, icebreaker and Smartwool may be just the place for you.
To learn more about our values and our culture, visit www.icebreaker.com and www.smartwool.com
What will you do?
A day in the life of a Marketing Manager at icebreaker and Smartwool looks a little like this:
This role sits within the Americas Marketing team and serves both the icebreaker and Smartwool brands. This role will work with the Americas marketing channel teams, creative teams, retail teams and ecommerce teams. The marketing manager will participate in marketing execution focused on project management and regional event activations. The marketing manager reports to the Senior Manager, SWIB Marketing.
Let’s break down that day-in-the-life a bit more.
Key responsibilities:
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Agency Management: Owns external PR agency for both brands and ensure that they are aligned on strategies, campaigns, and media outreach, ensuring seamless integration with our internal goals.
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Media Relations: Building and maintaining relationships with media outlets, journalists, and influencers to secure positive coverage and manage media inquiries.
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Crisis Management: Owns crisis communication efforts in collaboration with our VF Corporate Communications and PR agency to protect and mitigate any potential damage to our brand during challenging situations.
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Event Management: Organizing and attending PR events, including media events, product launches, and community engagement activities.
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Custom Content: Partners with internal creative team to create and deliver custom content tailored to our PR efforts (media one-pagers, lookbooks, etc)
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Integration: Leads strategic thinking with other commercial channel leads to align tactics and consumer facing interactions as it relates to PR
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Monitoring and Reporting: In collaboration with PR agency, provide regular reports to internal stakeholders. Set quarterly KPI’s for PR agency.
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Manage brand sample/seeding processes. This involves ordering and distributing sample products to key community members and providing guidance on intended use for various video/photoshoots, wear testing for feedback, or public appearances. This responsibility encompasses ordering for all ambassadors, events, partnerships and PR.
Integrated Marketing Communication Strategy, Strategic Partnership and Planning: Support all aspects of the AMER go-to-market process, including:
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Integrated Communication and Planning: Partnership and Communication to SWIB internal teams, sales partners and key stakeholders on partnership updates, marketing support, event schedules and content opportunities and opportunities to integrate initiatives for full funnel consumer touchpoints
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Agency Management: Manage agency partners working on PR, partnership activation and events, by providing strategic guidance on executions, creative approvals, timeline budget management, and staffing support
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Partnership Management: Drives the Smartwool and icebreaker strategic partnerships including contracts, KPIs, integrated marketing plans and strategic planning.
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Event Planning and Execution: Plans and executes on-site events supporting strategic partnerships, brand collabs, and brand activations.
What do you need to succeed?
We all have unique skills that we bring to work and celebrate every day. For this role, there are foundation skills you’ll need to succeed and excel. Additionally, while formal education in a related field is great to have, we are most interested in your 5-7 years of experience and professional achievements.
Who You Are:
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Consumer Obsessed: You’re eager to grow your career in marketing across a range of consumer touchpoints, and the idea of working with leading outdoor apparel brands excites you. You are a self-starter and understand the role that marketing plays in generating growth for brands. You are a proactive thought starter who takes inputs from the world and applies them to your world at work.
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Detail-Oriented: You have a keen eye for details and have a history of managing multiple tasks and deadlines. You thrive on to-do lists and timelines.
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Strong Communicator: You exhibit clear and proactive communication and always ensure to follow up and provide updates on progress and timing.
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Natural Collaborator: You understand the importance of connecting the dots across teams and tailoring your communication style to your audience. You are eager to work across multiple teams to create a clear and integrated message that amplifies the work of the brand.
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Results-Driven: You want the brand to win and take pride in delivering great work. You have a drive to get things done in a fast-paced environment.
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Collaborative: You enjoy working with others and can build positive and productive work relationships with cross-functional and global teams. You’re happy to lend a helping hand to others who need your expertise or support.
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Eager to Learn: You have a basic knowledge and understanding of marketing strategies and are resourceful in seeking out answers and growing your professional skills as part of an integrated brand marketing team.
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Outdoor Enthusiast: You have a genuine passion for the outdoors which fuels your enthusiasm for working in the industry and living the values of the brands.
Skills for Success:
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5-7 years of experience in a Marketing role either with a brand or an agency
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BA or BS degree in business, marketing, or related field of study (or equivalent experience).
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In depth knowledge and understanding of marketing strategy. Familiarity with paid media, direct-to-consumer, brand and wholesale a plus.
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Strong project management skills. Familiarity with Asana or other project management software is preferred.
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Experience in managing agency and vendor partners.
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Experience in planning and managing budgets.
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Experience with working with a product portfolio.
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Knowledge and experience in developing external communication strategies.
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Demonstrated ability to prioritize and execute multiple tasks efficiently, accurately, and on time.
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Excellent verbal and written communication skills.
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Fast learner and adaptable. Willing to jump in and learn the icebreaker and Smartwool brands, consumer, and processes.
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Proficiency in PowerPoint, Excel, and Word – able to develop and format professional presentations, tracking documents, timelines, creative briefs, etc.
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Direct report experience is nice to have but not required.
Special Physical and/or Mental Requirements:
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Ability and willingness to travel up to 30% for work, occasionally supporting weekend or off business hour events and activations with heavier travel during fall and winter months
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Long periods of sitting and standing.
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Detailed computer work.
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Ability to lift up to 30 lbs
What do we offer you?
At icebreaker and Smartwool, we know you expect as much from us as we do from you. That is why we make a commitment to support and grow our people. We offer extensive development and growth opportunities for your current and future positions, a competitive compensation package, and a strong benefits package that includes medical, dental, vision, and 401(k).
Our commitment extends beyond this and into your daily work life. We strive to foster a diverse and inclusive culture based on respect, connection, and authenticity. Our focus on DEI is at the foundation of who we are and what we do.
To learn more about our benefits package, follow this MyVFBenefits.com and click “Looking to Join VF”.
To learn more about our Diversity and Inclusion efforts, go to www.icebreaker.com or www.smartwool.com.
Now WE have a question for YOU.
Are you in?
Hiring Range:
$95,040.00 USD – $118,800.00 USD annually
Incentive Potential: This position is eligible for additional compensation awards that may include an annual incentive plan, sales incentive, or commission potential. Specific details of the additional compensation eligibility for this position will be provided during the recruiting and interview process.
Benefits at VF Corporation: You can review a general overview of each benefit program offered, including this year's medical plan rates on www.MyVFbenefits.com and by clicking Looking to Join VF? Detailed information on your benefits will be provided during the hiring process.
Please note, our hiring ranges are determined and built from market pay data. In determining the specific compensation for this position, we comply with all local, state, and federal laws.
At VF, we value a diverse, inclusive workforce and we provide equal employment opportunity for all applicants and employees. All qualified applicants for employment will be considered without regard to an individual’s race, color, sex, gender identity, gender expression, religion, age, national origin or ancestry, citizenship, physical or mental disability, medical condition, family care status, marital status, domestic partner status, sexual orientation, genetic information, military or veteran status, or any other basis protected by federal, state or local laws. If you are unable to submit your application because of incompatible assistive technology or a disability, please contact us at peopleservices@vfc.com. VF will reasonably accommodate qualified individuals with disabilities to the extent required by applicable law.
Pursuant to all applicable local Fair Chance Ordinance requirements, including but not limited to the San Francisco Fair Chance Ordinance, VF will consider for employment qualified applicants with arrest and conviction records.
