One of the most common strategies in successful branding is to develop a believable brand promise that creates a positive perception about a product in the eyes of the targeted audience the product seeks to influence. Through that perception, the brand will trigger a response from the targeted audience, which, if successful, will initiate a […]
Dear Job Doctor: I’ve sent my resume in response to dozens of job postings but am not getting calls back. What am I doing wrong? Going Bonkers in Denver Dear GBID: This is a very common problem – probably the biggest frustration I hear from job seekers. What are things that will get your resume noticed […]
I meet regularly with people who are looking for work. I’ve met with hundreds of professionals who are either entry level job seekers or mid-level managers who are looking to progress their careers to the next level. I meet with senior VPs who are unsatisfied with their jobs or are looking to transition to other […]
I’m an example of a ‘reinvention’! I spent the majority of my 20-year career in the marketing and communications profession. But 10 years ago, I began PR Jobs List, a weekly email that provided job listings in Denver to a couple hundred public relations professionals. A simple e-mail blast, this free service helped top PR […]
It’s college graduation season and as a result, there’s a lot of new entry-level job seekers entering the job search market right now. When I graduated from the University of Colorado in 1989, I saw the President of the University of Colorado at my graduation and walked up to him. “President Gee,” I said. “What’s […]
Working at Frontier Airlines several years ago, I was delivering a presentation on the Frontier branding campaign to a travel conference in Breckenridge. At one point, I talked about how our CEO required the senior executive team at Frontier to spend time at Denver International Airport on a regular basis assisting with passenger check-in, cleaning […]
Today’s job seekers try to prepare for everything. They diligently research the background of companies to try to match their specific talents, experiences and expertise with what is required in the job posting. They spend long hours customizing their resumes and cover letters. They have incredible patience and perseverance, waiting by the phone and willing […]
When I was doing a lot of hiring at previous jobs, one question that I would always ask potential employees was, “Did you ever work in a restaurant?” From the time I was 13 to 23-years-old, I worked in a variety of restaurants and in a variety of positions and knew the type of skills […]
This morning’s Wall Street Journal gives us a psychotherapy session as to the wide variety of office jerks and why they behave the way they do. As expected, it all traces back to childhood trauma of one sort or another. According to the WSJ, “Amid a growing focus on workplace quality, some managers and coaches are […]
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