Summary
Description
Overview The Job in a Nutshell: The Brand Strategy Manager is responsible for protecting, building, and amplifying the brand through compliant, high-impact creative execution. This role oversees brand risk management, intellectual property development, media production, public-facing communications, and cross-functional creative projects. The position ensures all brand assets are legally compliant, strategically aligned, and designed to increase long-term brand equity.
Responsibilities Main Ingredients:
- Serve as Brand Guardian and Risk Manager, overseeing licensing for music, footage, graphics, and fonts; coordinating with Legal to ensure all creative assets are compliant and litigation-free.
- Manage talent and location releases in partnership with Legal across all media formats.
- Act as an IP Asset Builder by developing original owned content such as podcasts, video series, and digital franchises that create long-term enterprise value.
- Lead grand opening films and work with the director of PR to help with efforts, including on-site production, rapid response content, and creation of professional Electronic Press Kits (EPKs) when needed.
- Support PR outreach by preparing media-ready assets and assisting with news and local media engagement via interviews, working with the Director of PR.
- Serve as Spanish Market Lead by producing culturally relevant Spanish-language content and creating relationships with outlets such as Univision and Telemundo.
- Develop private label campaigns using premium storytelling to increase visibility and sales of high-margin products via video.
- Provide project management for complex creative initiatives to ensure timelines and budgets are met.
- Oversee outdoor digital signage.
- Act as a public-facing brand advocate when needed, participating in events, panels, interviews, and educational engagements.
- Assist in content creation and editing for social videos and other marketing video needs and initiatives.
- Assist in photography shoots along with other team members.
- Supporting the Local Store Marketing Team in the development and execution of promotions and competitive activation initiatives.
- Collaborating with the Npower team to design and deliver engaging games for Npower members, managing the full gamification process from concept through to launch and evaluation.
- Travel to grand openings to assist and create content for media, PR and promotional use.
Although this is a general outline of job responsibilities all employees are expected to be “hands on” and do whatever it takes to get the job done and make the company thrive.
Qualifications Recipe for Success:
- Minimum of 15 years’ experience of creative management/development
- Experience in brand strategy, media production, and creative leadership
- Strong understanding of licensing, IP protection, and legal compliance
- Ability to manage multiple projects across departments
- Strong communication and organizational skills
- Strategic, detail-oriented, and adaptable in fast-moving environments
- Must be proficient in MS word, excel and outlook.
- Must be organized with great attention to detail
- Ability to manage changing priorities
- Ability to stay focused with the task at hand and follow through to completion
This job description is not an employment contract. It does not guarantee a job or that the above listed duties are the limit of responsibilities. The job and job description are subject to change with and without notice. Employees are required to accomplish any and all tasks assigned to them by their manager and/or other Store Support Center manager that might not be listed in this job description.
Benefits Here’s an overview of the benefits we offer our good4u Crew to help ensure the health and wellbeing of you and your family, now and well into the future: All Crew Members
- Birthday Bonus Pay
- Vitamin Bucks (up to $2,080 earned as store credit annually)
- Holiday Pay for 5 Holidays – Stores Closed
- Paid Time Off (sick days and vacation) that Increases with Tenure
- Paid Nutrition Education
- good4u Crew Member Discount
- {N}power Program (customer appreciation and rewards program)
- Regular, Scheduled Pay Increases
- Advancement Opportunities and Career Development
- Health and Wellness Program
- Employee Assistance Program (EAP)
- Employee Referral Program
Full-Time Crew Members (30+ hours/week)
- Medical, Dental and Vision Insurance
- Paid Parental Leave
- Paid Medical Leave (through company paid short-term disability insurance)
- Company Paid Short-Term Disability Insurance
- Company Paid Life Insurance
- Voluntary Benefits Including Hospital Indemnity, Accident Insurance, Long-Term Disability Insurance, Term Life Insurance
- Retirement Savings Plan (401k) with discretionary Company Match
- Healthcare and Dependent Care Flexible Spending Account (FSA)
- Health Savings Account (HSA) with Company Match
Diversity Statement At the heart of Natural Grocers' commitment to our community and crew is this belief: All people should be empowered to experience health and wellbeing! We cannot be true to this conviction without honoring diversity and cultivating inclusion throughout every aspect of our organization.
At Natural Grocers, we honor our differences, embrace diversity, and cultivate inclusion because both individual and societal health are rooted in these principles. Our Crew is diverse not only in gender, race, ethnicity, sexual orientation, religion, abilities, and age but also in cultural backgrounds, thoughts, and ideas. Celebrating our diversity refreshes, expands, and shapes our perspective, energizing our mission of equitable access to health and wellness for all. We welcome everyone who would like to join us in this mission, with gratitude for the unique life experience each person brings to the table. We’re committed to nurturing an ecosystem of diversity and inclusion in which our Crew can continue to thrive.
Physical Capabilities And Environmental Demands N = Never
O = Occasional; 1-33% of time
F = Frequent; 34-66% of time
C = Constant; 67-100% of time
Physical Requirements
- Must have the ability to constantly lift or carry up to 10 lbs., frequently lift or carry 11-20 lbs., and occasionally lift or carry 21-50 lbs. Must also have the ability to occasionally lift or carry 51-100 lbs. with a team lift.
- Must have the ability to frequently push or pull up to 15 lbs. and occasionally push or pull 16-100 lbs.
- Must be able to occasionally use the computer for data entry and use of mouse.
- Must be able to constantly walk, stand, use fine motor manipulations, grip, bend, twist, turn, and reach outward for the duration of the work shift.
- Must be able to frequently to reach above chest.
- Must be able to occasionally sit, squat, kneel, and climb as needed.
Environmental Requirements
- Must be able to frequently work with sharp tools and equipment, dust, fumes, and congested worksite.
- Must be able to occasionally work with noise, cold, heat, wet, humid, outside, heights, and contact stress.
