The Director of Sales and Marketing is responsible for the creation and implementation of Eldora’s long and short-term public relations, youth, ticket Colorado, national and onsite strategies, tactics and budgets. This includes success in the revenue generation areas of ticket sales, skier visits and overall revenue per visit. Responsible for the maintenance of the Eldora brand to include design of all advertising and collateral materials as well as implementation of new product offerings. Participate in the creation of the pre-sold strategy to achieve Eldora’s Season Pass sales revenue targets as well as working with Intrawest to reach RMSP targets. Oversees the PR, Eldora.com, Eldora’s social media initiatives, on-resort branding, email and direct mails campaigns and local marketing.