Summary
Description
Description of Work Unit
The Colorado State University Department of Athletics sponsors 16 men’s and women’s intercollegiate sports and competes as a member of NCAA Division I (FBS). The University is a current member of the Mountain West Conference and future member of the Pac-12 Conference. The University is located in Fort Collins, Colorado, 65 miles north of Denver. More information on the University and its intercollegiate athletics program can be found at www.csurams.com and www.colostate.edu.
Position Summary
The Associate Athletic Director for Brand and Marketing Communications is responsible for developing and implementing stakeholder engagement and revenue generation strategies and tactics through communication and content creation and distribution, advertising campaigns, database marketing, email marketing, social media and promotional initiatives for the department. Position is also tasked with increasing awareness that translates into brand enhancement, additional revenue, and attendance while also supporting NIL and new revenue opportunities.
Required Job Qualifications
- Bachelor’s degree
- Minimum of three years of experience in marketing, brand advertising, or communications in collegiate or professional sports
- Excellent written and verbal communication skills and ability to handle competing priorities in a fast-paced environment
- Proficiency with technology, social media, and communication platforms
- Experience with supervising 2+ more direct reports including providing performance feedback
- Must have a valid driver’s license or the ability to obtain a driver’s license or access to a licensed driver by the employment start date
Preferred Job Qualifications
- Master’s degree or equivalent
- Four or more years of marketing or communications leadership experience in collegiate or professional sports
- Knowledge of appropriate NCAA and MW conference rules
- Ability to work evenings, weekends, and travel as necessary for position
Essential Duties
Job Duty Category
Strategic Content and Communications Development
Duty/Responsibility
- Lead the strategy and development of annual internal and external content with a primary focus on significant growth in engagement and revenue generation
- Develop campaigns and initiatives for outreach and storytelling while collaborating with internal and external stakeholders
- Develop monthly and annual calendar and timeline for internal and external content distribution to maximize engagement and revenue generation
- Develop goals, benchmarks, and metrics to determine success of internal and external content distribution and engagement
Percentage Of Time
40
Job Duty Category
Content and Communications Leadership
Duty/Responsibility
- Work collaboratively with the institution’s President’s Office, MarComm, Alumni, Advancement, and other internal and external constituents
- Provide supervision over content units (Strategic Communications, Creative Video, Digital Media, and Graphic Design) and establish unit priorities, asset management/development, integration, and media partnerships; provide consistent performance feedback for individual staff growth and development
- Provide consistent performance feedback for individual staff growth and development and identify professional development opportunities on campus and in locale for staff members
- Assess priorities and responsibilities with content teams to define strategies and execute department content, communications, outreach, and storytelling to advance engagement and revenue generation
Percentage Of Time
40
Job Duty Category
Member of External Leadership Staff
Duty/Responsibility
- Participate as a member of the Athletics External and Engagement unit by attending staff meetings and collaborating on initiatives that serve the best interests of CSU Athletics
- Maintains comprehensive understanding of unit’s strategic goals and priorities
- Maintains strong working relationships with internal and external partners
- Be knowledgeable of and ensure compliance with departmental, University, conference and NCAA procedures, rules and regulations
- Promptly report any knowledge of NCAA or conference rules violations
- Be willing to work evenings, weekends and holidays and travel with teams as required
- Other duties as assigned
Percentage Of Time
10
Job Duty Category
Marketing and Communications Data Analysis
Duty/Responsibility
- Measure impact and success of marketing and content communications
- Consistently evaluate department’s use of technology to advance to advance significant annual engagement and revenue growth.
- Consistently evaluate and measure how the department’s content, communication, outreach and storytelling strategies grow through attendance, brand engagement, team performance, donor and community engagement, and revenue generation
Percentage Of Time
10
Application Details
Special Instructions to Applicants
To apply, please upload a cover letter that addresses the required and preferred job qualifications, a resume, and the contact information for three professional references. References will not be contacted without prior notification to candidates.
CSU is committed to full inclusion of qualified individuals. If you are needing assistance or accommodations with the search process, please reach out to the listed search contact.
Please note, applicants may redact information from their application materials that identifies their age, date of birth, or dates of attendance at or graduation from an educational institution.
Conditions of Employment
Pre-employment Criminal Background Check (required for new hires), Valid Driver’s License
Search Contact
ath_athleticjobs@mail.colostate.edu
EEO
Colorado State University (CSU) provides equal employment opportunities to all applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
Background Check Policy Statement
Colorado State University strives to provide a safe study, work, and living environment for its faculty, staff, volunteers and students. To support this environment and comply with applicable laws and regulations, CSU conducts background checks for the finalist before a final offer. The type of background check conducted varies by position and can include, but is not limited to, criminal history, sex offender registry, motor vehicle history, financial history, and/or education verification. Background checks will also be conducted when required by law or contract and when, in the discretion of the University, it is reasonable and prudent to do so.
