Summary
Description
The Opportunity: Communications and Digital Engagement Specialist
The Humane Society of Boulder Valley (HSBV) is seeking a full-time, 40 hours per week, Communications and Digital Engagement Specialist to facilitate HSBV’s communication and digital outreach efforts. This role is responsible for gathering and creating content for the organization’s digital communication platforms, email outreach, social media sites, and the execution of these multi-channel communication campaigns.
The specialist is also a critical collaborator – facilitating the creation of multi-media content to highlight HSBV’s life-saving work and services. Through thoughtful use of data and digital systems, this role identifies opportunities and informs communication strategies to strengthen community awareness of the Humane Society’s programs, services, events, and animal support opportunities. The specialist reports to the Communications and Community Relations Manager and works closely with program representatives across the organization.
You are an excellent candidate for this role if you can problem-solve, think creatively, and organize your workflow. You are digitally savvy and familiar with multi-channel communication approaches, tactics, and digital tools. Your attention to detail combined with your ability to meet deadlines has made you a trusted and valued professional.
We encourage you to apply if you have experience that is transferable, even if it is not a perfect match. We encourage applications from members of underrepresented groups including but not limited to women, members of the LGBTQ+ community, people of color, people with disabilities, and veterans. Applications will be accepted through Sunday, April 12 or until the position is filled.
Summary of Responsibilities
Marketing, Communications, and Public Relations
- Lead the execution and production of communications and promotional campaigns for programs and departments including but not limited to using desktop publishing design and layout to create flyers, graphics, signage, fundraising appeals, and community events.
- Track return on investment (ROI) of communication campaign efforts to better inform future campaigns.
- Assist with drafting and distribution of press releases, media alerts and pitches to local and regional media partners and outlets.
- Assist with coordination of on-site media visits and interviews.
Digital Engagement
- Develop, maintain, and evaluate webpage content that effectively communicates HSBV services and animal welfare messages to reach the appropriate target audiences.
- Offer recommendations to email, web and social media content strategy, including Search Engine Optimization (SEO).
- Assist other departments in identifying and determining their respective website and social media content, design, and communication needs.
- Provide current and timely updates to social media platforms and appropriate webpages.
- Post social media content to drive engagement and HSBV support.
- Track and report on email, website and social media analytics (via Mailchimp, Google Analytics, Meta Business Suite, and other tools).
- Serve as a brand steward on design, web content and social media standards, processes, and guidelines, while ensuring compliance with them.
- Demonstrate email, website, and social media best practices.
- Monitor HSBV’s reputation management channels (google reviews, etc.) and coordinate responses with impacted departments, as needed.
This summary is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities required to fulfill this role. A pre-employment background check and drug screen are required for all employment candidates. A pre-employment background check and drug screen are required for all employment candidates.
Qualifications
Education/Experience
- At least one year of experience in communications, digital content curation, public relations, or related fields. Experience with animal welfare or nonprofit preferred.
- Communications degree or applicable certification(s) preferred.
- Thorough understanding of email, social media and website metrics, and algorithms.
- Experience distilling complex information into clear, concise, and compelling messages for various audiences.
Knowledge, Skills, and Abilities
- Knowledge of mass communication strategies and best practices.
- Knowledge of, or interest in, learning about animal welfare topics, and commitment to HSBV’s mission.
- Working knowledge of search engine optimization (SEO) practices and HTML preferred.
- Excellent written and oral communication skills (familiarity with Associated Press Stylebook, is a plus).
- Meticulous with attention to accuracy. Copy-editing experience preferred.
- Strong organizational skills and ability to prioritize workload and manage multiple projects to meet competing and tight deadlines.
- Ability to work independently and with a team.
- Familiar with graphic file types and tools such as Canva, Adobe Photoshop, and Illustrator software, with a desire to learn additional applications and technology as needed.
- Experience with Mailchimp or similar CRM platform, preferred.
- Experience with WordPress (or similar website platforms) and social media platforms including Facebook, Instagram, Twitter, TikTok, LinkedIn, and YouTube.
Working Conditions
The work environment is primarily an office setting, with regular computer and phone use. Frequent exposure to animals; potential for animal bites and scratches, zoonotic diseases, and cleaning agents. Occasional lifting up to 40 lbs., and regular physical activity including walking, standing, bending, and stooping. Periodic driving of HSBV vehicles may be required.
What We Offer
The anticipated pay range for this position is $25.00 to $28.00 per hour. This pay range is the Humane Society of Boulder Valley’s best estimate for this role and actual compensation will be based on factors including but not limited to the depth and extent of relevant experience, additional training/certifications for preferred skills, and education. Included in the compensation package:
- Paid time off
- Medical, dental, and vision insurance
- Employer paid life and long-term disability insurance
- Flexible spending accounts and health savings account options
- Retirement plan with employer matching
- Accident insurance and employee assistance program (EAP)
- Discounts on adoptions, pet food, pet supplies, veterinary care, and training services
- Complimentary pet boarding
- Participation in the Colorado Paid Family and Medical Insurance (FAMLI) program
About the Humane Society of Boulder Valley
The Humane Society of Boulder Valley is a community-supported, open-door facility that provides shelter, medical care, and behavioral rehabilitation to nearly 5,000 animals annually. Its programs are inspired by its mission to protect and enhance the lives of companion animals by promoting healthy relationships between pets and people. Since its inception in 1902, the Humane Society of Boulder Valley has become one of the most recognized nonprofit organizations in the community and a national leader in animal welfare.
Internal Values
The Humane Society of Boulder Valley seeks to employ motivated, innovative, talented individuals who bring passion, expertise, and a positive outlook to the workplace. Our employees embody our internal values: Kindness, Trust, Optimism, Humility, Collaboration, Ingenuity.
The Humane Society of Boulder Valley offers equal employment opportunities to all qualified applicants and employees without regard to an individual’s race, color, religion, sex, sexual orientation, gender identity, marital status, age, national origin, disability, genetic information, ancestry, military status, or any other status protected by federal, state, or local laws.
