Summary
Description
Our mission is to create the Experience of a Lifetime for our employees, so they can, in turn, create the Experience of a Lifetime for our guests. We own and operate the most renowned destination resorts in the world as well as regional and local ski areas outside major cities, and connect them all through one unrivaled network. We are looking for ambitious leaders, innovators and creators to join our talented team. If you’re ready to pursue your fullest potential, we want to get to know you!
Candidates for year-round positions are reviewed on a rolling basis. Applications will be accepted up to 90 days after the posting date, or until the position is filled (whichever is first).
Job Summary:
This Influencer Relations Manager will be responsible for working with influencers to proactively promote Vail Resorts and its various lines of business, including Epic Pass. This position will report to the Senior Manager of Influencer Relations and play an integral role in the ideation, development and implementation of the company’s influencer strategy to drive consideration, engagement, sales and loyalty.
Job Specifications:
- Starting Wage: $70,000.00 – $90,000.00 + annual bonus
- Employment Type: Year Round
- Shift Type: Full Time
- Housing Availability: No
Job Responsibilities:
- Support the implementation of strategic influencer program, establishing and maintaining long-term partnerships through organic and sponsored content and networking, to advance business objectives and initiatives
- Develop influencer content briefs, working closely with various lines of business, to align with priorities and key messages
- Lead influencer hosted experiences on mountain including execution; work closely with Mountain Communications teams to facilitate information sharing and itinerary building
- Work with Enterprise Social Media and Paid Media teams to support implementation of influencer paid amplification (boosting) strategy and execution and tracking across Meta and TikTok
- Collaborate with various lines of business and Paid Media team for cross-platform content utilization, ensuring all usage falls within contracted rights for each influencer
- Support end-to-end development, implementation and ongoing management of influencer affiliate partners. Support with the program strategy and frameworks, managing partnerships and ensuring the successful achievement of program objectives.
- Use tools such as Creator IQ for social tracking, database management and reporting on KPIs for various, internal stakeholders
- Track and analyze influencer program performance on an ongoing basis to measure success and provide optimizations and key learnings for future programs
- Manage reactive influencer requests in partnership with Mountain Communications teams
- Keep up with the influencer landscape, social platforms, content creation patterns and specific trends within the travel and ski/snowboard industry
- Perform competitive analysis, industry research, and continually assess best practices and KPIs in a consistently changing landscape
- Advise the communications team and internal business partners on best practices; new digital/social/influencer trends, tools and platforms for future influencer efforts
Job Requirements:
- Bachelor’s Degree in related field preferred
- 4-5+ years of experience in related field required; direct influencer experience preferred
- Strong relationships across influencer networks to leverage on behalf of the company
- Strong knowledge of influencer and social media best practices, tools and analytics
- Excellent written and verbal communication skills
- Ability to organize details and complete projects in a timely manner
- Proficiency with Microsoft suite (Word, Excel, PowerPoint, Outlook, Teams)
- Ability to unite conceptual creative thinking with high-quality content delivery
- Willingness to travel to up to 25% of time during peak season (Dec. – Feb.) a must
- Knowledge of the ski/snowboard industry a plus
- Please include a link to portfolio or relevant work examples
The expected Total Compensation for this role is $70,000.00 – $90,000.00 + annual bonus. Individual compensation decisions are based on a variety of factors.
Job Benefits
- Ski/Mountain Perks! Free passes for employees, employee discounted lift tickets for friends and family AND free ski lessons
- MORE employee discounts on lodging, food, gear, and mountain shuttles
- 401(k) Retirement Plan
- Employee Assistance Program
- Excellent training and professional development
Full Time roles are eligible for the above, plus:
- Health Insurance; Medical Insurance, Dental Insurance, and Vision Insurance plans (for eligible seasonal employees after working 500 hours)
- Free ski passes for dependents
- Critical Illness and Accident plans
Vail Resorts offers a ‘Hybrid’ work environment for Broomfield-based roles where employees must live within 50 miles of the Broomfield office and work on-site Tuesday, Wednesday, Thursday and have flexibility to work off-site on Mondays and Fridays.
Please note that the ability to work in person or off-site, and the particulars related to such work, are subject to change at any time; and, accordingly, the Company reserves the right to change its policies and/or require in-person/in-office work or off-site work at any time in its sole discretion.
In completing this application, and when submitting related documentation, applicants may redact information that identifies their age, date of birth, and/or dates of attendance at or graduation from an educational institution.
We follow all federal, state, and local laws including restrictions on child/minor labor. Minors hired into this position will not be asked or permitted to engage in any activities restricted to adult workers.
Vail Resorts is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, protected veteran status or any other status protected by applicable law.
