Summary
Description
At the City, we are focused on finding the strongest candidate for the role, and we recognize that excellence can come from a wide variety of experiences and paths. When reviewing applications, we consider an equivalent combination of knowledge, skills, education, and lived experiences that align with the minimum qualifications. If you are interested in this opportunity, we encourage you to view your background broadly and highlight the skills and experiences that best prepare you for the role.The City of Fort Collins is a bias-conscious employer. We ask that you please avoid the use of photos when submitting a resume and/or an application for employment. You will receive an email acknowledgment when you have successfully submitted an application. Your completed application will be forwarded to the hiring manager. You will be notified if you are selected for further testing or interviews. Please keep your contact information up-to-date. The status of your application will be updated in your applicant profile.
Post-Offer Requirements
– Background check (Background checks are considered in relation to the responsibilities and requirements of the position)
While the City of Fort Collins offers many remote and/or hybrid positions, all remote or hybrid work must be performed in the state of Colorado.
Why Work For the City of Fort Collins?
- Medical, dental, vision (for self, spouse, domestic partner, children) – eligible on the 1st of the month following date of hire
- Paid vacation, paid holidays, sick leave, and additional one-time bank of 40 PTO hours for new, full-time, Classified and Unclassified Management hires
- Retirement + company contributions – after 6 month probation period and immediate vesting
- Flexible spending: Medical expenses FSA, dependent FSA or both
- Employee Assistance Program: counseling, legal, financial assistance
- Life insurance, short-term and long-term disability
- Wellness program, workout facilities
- Employee/family onsite health clinic
- Learning and development opportunities at all levels in the organization with opportunities for career mobility
- Collaborative work environment
To learn more about The City of Fort Collins and Our Community, please read Our Community and Our Organization Brochure
Job Summary
The Marketing and Communications Manager provides strategic leadership for marketing, communications, and public relations within Community Services. This role is responsible for developing and executing integrated marketing strategies that strengthen the City’s brand, enhance community engagement, and promote programs, services, and initiatives. The position oversees the creation of compelling content across digital, print, and in-person channels while ensuring consistent messaging and brand standards.
This role serves as a trusted advisor to leadership on communications, media relations, and public engagement efforts, while leading a team of marketing professionals and managing vendor partnerships. The Marketing and Communications Manager uses data-driven insights to evaluate campaign effectiveness, improve performance, and maximize resources. In addition, this position supports revenue-generating efforts through targeted campaigns that drive participation, ticket sales, memberships, and program enrollment, while fostering meaningful connections between the community and City services
Essential Duties and Responsibilities
The following duties and responsibilities are illustrative of the primary functions of this position and are not intended to be all inclusive.
- Develop and implement comprehensive marketing and communications strategies.
- Establish, maintain, and enforce City brand standards across assigned Service Area; monitor and guide consistent application.
- Advise leadership on marketing, communications, media relations, and community engagement strategies.
- Lead, manage, and mentor the marketing and communications team, including work planning, task assignment, scheduling, and performance development.
- Oversee creative direction and ensure high-quality execution of all marketing and communication efforts.
- Manage vendor selection, contracts, and partnerships for marketing, media, and creative services.
- Direct the creation and delivery of marketing content, including press releases, web content, social media, newsletters, videos, and promotional materials.
- Develop and manage integrated marketing campaigns across digital, print, and in-person channels.
- Oversee customer engagement and appreciation campaigns.
- Direct public relations efforts, including media outreach, story development, and press communications.
- Lead and oversee the full lifecycle of public-facing events, including operational planning, execution, sponsorship development and management, and event-related marketing and communications.
- Oversee marketing research and analytics to evaluate effectiveness and inform strategy.
- Develop reports and provide data-driven recommendations for continuous improvement.
- Recommend and coordinate internal or external resources for creative production and media services.
- Oversee social media strategy and execution across relevant platforms.
- Ensure consistent City brand voice and engagement across all digital channels.
- Develop and manage the marketing and communications budget for assigned Service Area.
- Ensure effective allocation of resources to maximize impact and efficiency.
- Drive revenue-generating marketing efforts in support of ticket sales, program enrollment, facility memberships and recreation passes, developing campaigns that effectively convert community awareness into participation and sales.
- Lead public engagement strategy and execution, creating meaningful opportunities for community involvement in planning processes, program feedback and other initiatives that connect residents to City services and decisions.
Management Responsibilities
Yes
City Competencies
- Demonstrated cultural competence to effectively interact, work, and develop meaningful relationships with people of diverse identities, perspectives, and cultural backgrounds.
- Strong learning orientation. Leverages all resources and is creative in ways of learning for self to continue adapting to changing issues and trends.
- A desire and ability to understand the diverse needs of internal and external customers, and to create experiences and deliver services that exceed their expectations.
- A desire and ability to utilize digital tools for organizational information, individual, and teamwork.
- Experience building teams and implementing practices to lead others well in an inclusive, high-performance organization. Skill in integrating and synthesizing others’ viewpoints to build alignment of diverse perspectives to achieve results.
- Capable of creating conditions of emotional safety and demonstrates self-awareness and regulation in responding to others.
Required Knowledge Skills and Abilities
- Excellent writing, editing (photo/video/text), presentation and communication skills.
- Strong project management and organizational skills.
- Experience leading or managing people.
- Strong interpersonal skills and effective relationship building capacity with multiple teams at different levels of the organization.
- Demonstrated experience with creating and curating content for business needs.
- Experience using a variety of social media platforms and their analytic tools including Facebook, Instagram and X.
- Experience with Microsoft Office Suite, Adobe Illustrator, InDesign, Photoshop, html and any software commonly used for creating marketing material and social content.
- Positive attitude, self-motivated, detail oriented with multitasking and organizational ability.
- Strong attention to detail and accuracy.
- Must be able to utilize considerable judgement, discretion and initiative.
Required Qualifications
MinimumPreferredCollege degree or equivalent work experience. Some positions may require functionally related certification or advanced degrees Communications, Marketing, Advertising, Business, New Media, Public Relations
Experience Requirements
- 5 years of relevant work experience, or equivalent combination of education and experience.
At the City, we are focused on finding the strongest candidate for the role, and we recognize that excellence can come from a wide variety of experiences and paths. When reviewing applications, we consider an equivalent combination of knowledge, skills, education, and lived experiences that align with the minimum qualifications. If you are interested in this opportunity, we encourage you to view your background broadly and highlight the skills and experiences that best prepare you for the role.
The content in this posting was created for recruitment purposes. To view the full job description click the link below.
