Summary
Description
Primary Responsibility
Under the direction of the Director of Marketing and Media Relations, the Marketing Content Specialist leads the production and execution of marketing content that advances enrollment, brand awareness, and student success across a complex, multi-campus institution. This role operationalizes collegewide marketing priorities by serving as the primary project manager for day-to-day marketing and creative services, translating strategic direction into clear timelines, workflows, and deliverables in partnership with campus colleagues.
The Marketing Content Specialist manages and approves the work of campus marketing representatives, participates in digital advertising strategy sessions with the college’s external advertising agency, and operationalizes approved strategies by coordinating creative development, campaign execution, timelines, and performance tracking. The role also manages the college’s flagship social media channels to ensure consistency, quality, and alignment with institutional brand standards and goals.
Pre-requisites for Position (Qualifications Standards)
Education and experience sufficient for the rigors of the position. Examples include a bachelor’s degree from an accredited institution in communications or a marketing related discipline preferred with four years of professional experience, associate degree and six years related experience, or equivalent education and experience that will provide the necessary knowledge, skills, and abilities to perform the functions of the position. Supervisory experience essential.
Degree/experience in communications, marketing, media, or field related to the position responsibilities field preferred.
Demonstrated ability to manage complex, multi-stakeholder marketing projects from concept through execution; proven understanding of branding and best practices in higher education recruitment marketing; expertise in email marketing, digital media, digital advertising, paid and organic social media best practices.
Working knowledge of Adobe Creative Suite, especially Photoshop, Illustrator, and InDesign; working knowledge of marketing, advertising, and publication principles and methods; working knowledge of email marketing platforms and best practices, working knowledge of analytics tools including Google Analytics, ability to collaborate effectively with a wide range of constituents internal and external to the organization. Working knowledge of higher education enrollment marketing best practices strongly preferred.
Ability to work independently and as a team member; ability to manage budgets effectively; ability to write effective promotional copy for electronic and print media; ability to effectively communicate with staff and faculty to maintain brand integrity and enforce guidelines; willingness to learn new technical and practical skills, and best practices.
Welcoming. Innovative. Focused on Student Success. These principles reflect the soul of CMC. They guide us in building our teams, cultivating leaders, and expanding our approaches and mindset. They guide us to be an institution of higher education that’s the right fit for every faculty member, staff, student, and community member in its trust. Applicants must demonstrate a commitment to working effectively with students, employees, and community members of all backgrounds.
Bilingual (English/Spanish) or conversational language abilities preferred.
Hiring range = $81,794.67 – $90,882.96 annual salary depending upon a combination of education and experience. Benefits include Medical, Dental, Vision, Life Insurance, Pet insurance, retirement contribution, tuition reimbursement, annual & sick time, mental health resources, healthy lifestyle benefits, affordable transitional housing may be available to the successful candidate based on eligibility and availability, relocation if applicable. CMC utilizes a wage progression compensation model that accounts for a candidate’s skill and experience. Although a salary range is listed, salary will be set commensurate with the successful candidate’s qualifications and in compliance with the Equal Pay for Equal Work Act.
Position anticipated to close on February 6, 2026 or until filled.
