Summary
Description
Do you have an eye for creating content that evokes a response? Are you always reading/listening/learning about digital trends? Are you skilled at building results-driven digital campaigns using both paid advertising and organic content? Can you think beyond #puttingahashtagonit? Then you might be just the person Barefoot PR is looking for.
As a PR Associate for Digital Engagement, you will implement digital communications initiatives from planning through implementation, focusing on building/managing budgets, optimizing content/ads and tracking/reporting on outcomes. Our Strategy and PR teams will rely on you to recommend and implement strategies that help our nonprofit, government and socially responsible business clients connect with and engage their priority audiences. You will also audit our clients’ existing social and digital plans and recommend adjustments. Additionally, this position will coordinate with the firm’s PR and Design teams to implement specific tactics (advertising/paid digital) and consult on pivots and trends that are in each client’s best interest. The keys to your success in this role are strategic thinking, attention to detail, creativity and collaboration.
Primary Responsibilities
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Contribute to building and implementing digital marketing campaigns, partnering with the Director of PR to ensure quality control and deliverables are met for each client
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Partner with PR and Design team members to create and post compelling social media content
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Partner with Web team to implement and refine Search Engine Marketing and Search Engine Optimization strategies
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Ensure quality control of campaigns, monitoring performance daily, pulling reports as needed and developing action plans based on findings
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Participate in client meetings and relationship building
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Keep up with social media trends, digital engagement, email marketing, social ad campaigns, digital display advertising, search engine marketing, targeting, optimization and measurement
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Research and recommend paid advertising/digital budgets, set goals, identify measurement metrics and implement owned and paid digital campaigns
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Supports other team needs as requested (i.e. press releases, awards, content creation, event support, website content and other tactics essential to the firm’s work)
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NOTE: This is an in-person position located at Barefoot PR’s office near Downtown Denver. Position can be full- or part-time.
Job Requirements
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Minimum 1 year of experience in digital engagement or marketing
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Excellent writing skills, specifically AP Style and writing for social media
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Strong understanding of various digital communications platforms and tactics, including GoogleAdwords, Google Analytics, Google Tag Manager, Google Search Console, Meta platforms, LinkedIn, YouTube, digital engagement, advertising, media relations, content creation, etc.
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Ability to solve problems and find answers to tough questions
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Driven to deliver a high-quality product, to support team members in their success and help grow the business
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A commitment to volunteer service and community involvement
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Barefoot PR’s team members are known for being creative, committed and community-minded
Benefits & Perks
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Time for self-renewal is important to us as creative individuals. As such, we offer time off for holidays and your birthday, a week off at year-end, a trusted time off vacation policy, and a flexible schedule as needed so that you can show up as your full self, ready to serve the team and our clients.
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We care about our employees as whole people, not just workers. To support you we offer access to a retirement plan with a company match, 75% reimbursement for your individual healthcare monthly premiums through Barefoot PR’s medical and dental plans, and access to training and development opportunities that will help you be a leader in our field and our community.
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Office in the heart of Denver’s museum district, adjacent to History Colorado, Denver Art Museum and Denver Public Library. We provide fully paid, covered parking for employees.
- Community involvement is a key part of our company culture. We support our employees as they serve the community by making an annual financial contribution to a nonprofit of your choice, offering paid time off to volunteer and helping you to be a strong community leader.
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Barefoot PR is a team and we work hard to build meaningful relationships with one another. We do this by spending time learning about our community through nonprofit tours, volunteering together, attending social and professional events together, feeding our bellies at team lunches and a variety of other activities to spark our creative energy.
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We are a growing, women-owned company. We want to add someone to our team who will help us to build an enviable, supportive and joyful company culture.
About Barefoot PR
We are a team of creative and passionate professionals who believe people have the power to change the world for the better. Our job is to shine a light on the incredible work our clients do so the audiences they care about see it clearly. We work with nonprofits, government agencies and businesses who have one thing in common – they are committed to making communities better. From helping a nonprofit with a behavior change campaign to working with a business to tell their community impact story, we invest in the work we do because it makes a difference. As a team, our strength is in the collaborative approach we bring to each client. We bring our whole team to the table to make the dream work. As people, we recognize the privilege and blind spots we have. We are intentional in our listening and learning to ensure our words and our work are inclusive. We work hard and we have fun. But we always place a high standard on the quality of work we produce for clients because we know our words matter.
Barefoot PR Inclusion Statement
We are committed to a diverse, equitable and inclusive workplace where everyone is welcomed, valued and supported. Barefoot PR recruits, employs, compensates and promotes without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, physical or mental disability, genetic or family medical history, marital, parental, veteran or military status, unfavorable military discharge, or any other status protected by applicable federal, state or local law.
