Summary
Description
Job Description
DIGITAL MARKETING MANAGER – DENVER BEER CO.
Do you lie awake at night, ruminating on the psychology of consumer choice? Are you able to drive compelling digital strategy through storytelling and engaging content? Is collaboration and community building your love language? Do you firmly believe there is nothing better than sharing a delicious craft brew at the end of a perfect outdoor day in Colorful Colorado? Did you answer yes, yes, yes, and yes?!? Well then, we’d love to meet you! Denver Beer Co is looking for a highly organized, boots on the ground, savvy and innovative marketing professional, adept across multiple digital disciplines (specifically web, email, + social media) who can help us build brand awareness and create raving fans. Marketing is essential to our company culture, therefore, success in this role requires an adept communicator, a creative mind, and coalition builder. If you are thinking to yourself…”HECK YEAH!” please submit your resume and answers to the following questions to
What You’ll Do
As the Digital Marketing Manager, you’ll spearhead innovative, data-driven marketing strategies to enhance our brand and build a passionate fan base. Your role includes:
Strategy & Content Creation
- Develop and implement digital marketing strategies aligned with business objectives and target audience preferences.
- Manage and optimize digital channels, including social media, email marketing, SEO/SEM, and e-commerce platforms.
- Oversee the creation of compelling and engaging content for digital platforms.
- Maintain a 30 day content calendar across all channels ensuring timely, high-quality content publication.
Campaign Management & Analytics
- Manage digital efforts for a multitude of beverage brands and locations
- Lead digital advertising campaigns across Google Ads, social platforms, and other mediums
- Track, analyze and report performance metrics & digital KPIs to optimize campaigns.
- Prepare detailed reports for stakeholders, offering insights to guide marketing strategies.
Brand Champion & Collaboration
- Act as a brand steward by maintaining consistency in messaging and visual identity across all platforms.
- Work cross-functionally with the sales, hospitality, brewing, and events teams to bring creative campaigns to life.
- Foster partnerships with strategic partners, influencers, and industry leaders to enhance brand awareness.
Event Marketing
- Collaborate with internal teams to plan, promote, and execute events that resonate with the DBC brand.
- Vet external partnerships to ensure alignment with our event-related digital goals including collaborative posts, influencer campaigns, etc.
Leadership & Innovation
- Supervise and guide content creators to meet quality and timeline expectations.
- Stay ahead of digital marketing trends, bringing innovative ideas to enhance the customer experience.
What We’re Looking For
Qualifications:
- Bachelor’s degree in Marketing, Communications, or a related field.
- 4+ years of progressive experience in digital marketing or brand strategy (hospitality or F&B experience is a plus).
- Proficiency in tools such as Google Analytics, Adobe Creative Suite, Klayvio, Constant Contact, SEO tools, and project management software.
- Demonstrated ability to lead campaigns, analyze data, and translate consumer insights into actionable strategies.
Key Skills & Attributes:
- A creative storyteller with exceptional writing and communication skills.
- Strong analytical and problem-solving abilities.
- Team-oriented, collaborative, and adaptable in a fast-paced environment.
- Passion for craft beer and community-building.
Why Join Us?
- Compensation: $75,000 – $85,000
- Perks:
- 3 weeks of PTO and 7 paid holidays annually.
- Health insurance and 401(k) with company match.
- Discretionary annual bonus.
- Free beer and company swag.
- Employee discount and a fun, collaborative team culture.
How to Apply
Ready to dive in? Send your resume, cover letter, and answers to the following questions to jointheteam@denverbeerco.com
- Show us your style! Tell us why is this gig a great fit for you, and why are you a great fit for us.
- What’s your biggest strength, and how will it benefit our growing company?
- Would you be willing to participate in a “working interview”? (We may ask for a sample portfolio or work examples)
Denver Beer Company provides equal employment opportunities (EEO) to all applicants for employment without regard to race, color, religion, gender, sexual orientation, national origin, age, disability, genetic information, marital status, amnesty, or status as a covered veteran in accordance with applicable federal, state and local laws
