Summary
Description
Responsible for the day-to-day digital messaging and visual representation of Under Canvas, the Social Media Specialist must have experience creating and managing innovative brand content to strategically drive engagement, growth, loyalty, booking conversions, and industry leadership.
They must be masterful at engaging storytelling, with an eye for both detail and aesthetic, and have experience creating IG Reels, TikTok videos, and other bite-size content that connect with consumers, generate buzz, and amplify the brand.
The ideal candidate is a social media trailblazer: an out-of-the-box thinker, trendsetting creative, and passionate go-getter who is constantly seeking out new and exciting ways to stand out in the crowded world of social media. They are in-the-know on the latest digital technologies, social media channels and platforms, consumer and lifestyle brand trends, and passionate about creating world-class content that aligns with the company’s positioning in a creative and impactful way.
Equally important, the ideal candidate is skilled at tracking and evaluating the effectiveness of social media efforts and providing data-driven insights and recommendations that optimize campaigns and deliver measurable results.
If you are an engaging communicator; possess a hard-working, growth mentality; have your finger on the pulse of the latest trends; have a positive, can-do attitude; and thrive in a fast-paced (and fun) environment with a willingness to jump in beyond your day-to-day scope, we want to hear from you!
Location: Denver, CO. Hybrid model – in office Monday – Wednesday, work from home Thursday and Friday.
Responsibilities:
- Own and elevate Under Canvas’ social media messaging, visual design, and brand positioning across social channels (Instagram, Facebook, Pinterest, TikTok, YouTube, and LinkedIn).
- Develop and execute a dynamic and multi-channel social content calendar (for Under Canvas and its subsidiary brands) that tells the brand story, generates buzz, and supports business needs.
- Implement, refine, and post innovative, creative, highly effective social media assets—including Instagram Stories and Reels, TikTok videos, etc. The ability to edit video content for social, as well as add great music and text overlays, will be key.
- Build and nurture a vibrant social media community with strategic daily communications. This includes developing captivating content that encourages engagement and participation, and full community management (monitoring and responding to all messages, comments, and tags across IG, Facebook, and LinkedIn) in a timely fashion.
- Optimize social strategies in pursuit of best-in-class results—by testing frequency, timing, messaging, and content type to determine what is most effective and engaging.
- Create measurable KPIs and annual targets across all social media efforts.
- Own and manage reporting/analytics to measure success and learnings and track progress of KPI status.
- Generate monthly reports per channel—including top performing posts, engagement rates, highest-performing days and times, etc.—and provide data-driven insights that inform your recommendations.
- Identify new trends and technologies to help evolve social media strategy and grow channels.
- Seek out and elevate strategic partnership opportunities on key social platforms.
- Support execution of promotions and giveaways through social.
- Curate and manage asset library and distribution—including company-owned photos and video, as well as third-party partner, influencer, and UGC assets.
- Create paid social assets, including graphic design and copy, as needed.
- Provide ad hoc Brand Marketing support (photo shoot prep, collateral development, blogs, etc.).
- Support in-house influencer marketing campaigns as needed.
- Exercise impeccable attention to detail—with an eagle eye for catching errors (spelling, grammar, dates, locations, pricing, etc.) and spotting photo/video imperfections.
- Be both a team player and a self-starter (able to work autonomously and in a highly collaborative environment, both within the marketing team and across departments).
- Other duties as assigned.
Preferred Qualifications:
- Bachelor's Degree in related field, ideally Marketing and/or Journalism. A Graphic Design degree and/or experience is a plus.
- Minimum of three years of work experience; hospitality and/or travel industry experience preferred.
- Extensive experience and proficiency in using FB, IG, TikTok, Canva, and video editing platforms. Includes expertise in content development suitable for each channel.
- Engaging, creative, and strategic writing skills that align with brand voice/style.
- Excellent communication skills, including impeccable grammar and outstanding attention to detail.
- Strong skills in photo editing, video editing, creative design, and content management.
- Knowledge and understanding of social giveaways, influencer marketing, and content usage rights.
- Excellent interpersonal and communication skills, including highly developed presentation skills.
- Ability to manage multiple deadlines in a fast-paced environment while maintaining a positive and professional attitude.
- Passion for the outdoors and/or adventure travel
- MS Office, Google Apps, WordPress proficiency.
- We are looking for an exceptionally creative eye; experience with Photoshop, Bitly, Linktree, Later, Sprout Social and/or other social media tools; content creation, photo editing, analytics, organizational skills, ruthless prioritization, and multi-tasking.
Additional Information:
- Travel as needed
- When on location ability to work in all outdoor working and weather conditions
- Located in Denver, CO – hybrid model – Denver office and remote/home office
- This position is contingent upon the satisfactory completion of a background and motor vehicle records check, if requested by Under Canvas.
COMPENSATION AND BENEFITS:
Under Canvas strives to provide a comprehensive benefits and compensation package that addresses the needs of our team members. In addition, they can participate in:
Company's health insurance plan
Flexible time off
401(K)
Heavily discounted tents for Under Canvas family and friends stays
Bar N Ranch lodge and cabin discounts
Industry discounts for outdoor brands
Lifestyle partner brand discounts
Under Canvas is an Equal Employment Opportunity Employer who prohibits discrimination, harassment, and retaliation of any kind.
This job description may not be inclusive of all assigned duties, responsibilities, or aspects of the job described, and may be amended at any time at the sole discretion of Under Canvas.
