Digital Strategist

The Digital Strategist develops and oversees digital strategy plans and tactics to meet the needs of our audiences and support our strategic enterprise, growth and reputation strategies. A person in this role works closely with cross-functional teams including other key Marketing and Communications disciplines and collaborates with stakeholders and leaders across the organization. They consider paid, earned and owned strategies and tactics within the plans and ensure measures of success are included.
 
A Digital Strategist will use data, search, web and social media trends, industry best practices and customer insights to identify new opportunities and recommendations for optimizations that meet user needs and align with organizational goals and priorities. 
 
A Digital Strategist will oversee new digital channel development as well as lead optimizations for existing channels.

In addition, a person in this role may also create and manage editorial calendars, create or modify content templates and build or edit pages within a content management system or CRM.
 
A person in this role oversees and approves content that aligns to channel (website, social media, search) and brand guidelines as well as project and campaign objectives and requirements. 
 
The Strategist provides content direction and approvals for deliverables.
A person in this role works collaboratively with all levels of management and staff throughout the organization to produce content based on assignments from project leads.

Additional Information
 
Department Name: Web_Social Media Marketing
Job Status: Salaried. 40 hours per week, eligible for benefits
Shift: Days. Monday – Friday, 8:00am – 5:00pm *Hybrid

Qualifications
 
EDUCATION – Bachelor’s degree in copywriting, journalism, marketing, public relations, communications, English, interactive or a related field 
EXPERIENCE – Three years of communications strategy experience in an agency, studio, or corporate environment. Experience monitoring the quality and workload of assigned team is also required. SThree years of communications strategy experience in an agency, studio, or corporate environment. Experience monitoring the quality and workload of assigned team is also rThree years of communications strategy experience in an agency, studio, or corporate environment. Experience monitoring the quality and workload of assigned team is also required.Three years of communications strategy experience in an agency, studio, or corporate environment. Experience monitoring the quality and workload of assigned team is also required.even years of digital content experience preferred. 
EQUIVALENCY – Professional experience, beyond requirements, in a related field may substitute for a Bachelor degree requirement on a year for year basis.

• Strong knowledge of AP Style and copy editing required
• Proven experience with a variety of content development including medical/technical writing, feature writing, long- and short-form writing, and catchy teasers and headlines required
• Able to work on complex projects that do not often have clear definition upon initial request required.
• Proven experience and examples of creating a digital content strategy in support of a goal or objective required.
• Experience supervising the quality and processes of content creation teams required
• Proficiency with relevant technology and software, including content management systems, Google Analytics, SEO and social media tools preferred
• Experience in a large corporation or marketing/communications agency preferred
• Strong concept development and problem-solving skills required
• Keen attention to detail required
• Exceptional portfolio that showcases digital content strategies required
• Professional work ethic and a team player required
• Highly organized and dependable; able to multitask, work quickly and meet multiple deadlines required
• Able to work independently as well as collaboratively with seasoned creative and marketing teams
• Excellent verbal, interpersonal and written skills 

Responsibilities
 
• The Digital Strategist plans and leads digital strategies and tactics across multiple channels and audiences that support our audience, channel and strategic enterprise, growth and reputation strategies. 
o Represents Digital Marketing team in planning and conception of campaigns that may include digital deliverables. May include close partnership with agency partners.
o Initiates digital strategies based on customer insights, in collaboration with teams inside and outside of marcom (ex. Patient family experience)
o Provides insights and actions based on reporting across campaign areas.
o Provides guidance and feedback to content specialists and writers to define next steps and optimizations. 
o Uses data to communicate results and decisions across digital channels.
o Ensure digital plans bring together organizational goals and align to user needs. 
o Key member of team to document customer journeys/user paths: parents researching for care related to their child’s condition; referring providers seeking a reputable healthcare partner for their patients; etc.
• The Digital Strategist partners with other strategists, managers and directors to plan how digital strategy and tactics fit into a project and meet the goals and objectives outlined by the project owners. They are responsible for bringing in expertise from the Digital Experience and Strategy team as needed by project.
• Collaborates with other team members (designers, copywriters, videographers, developers) in developing communication concepts that reflect the unique position and value of CHCO to our diverse audience segments.
• Conducts project research/interviews to ensure subject matter understanding.
• Helps to ensure successful representation of CHCO brand across media, through knowledge of brand standards, design templates and systems architecture.
• Performs essential functions while demonstrating all the Standards of Behavior.
• Works across campaigns, channels and marketing initiatives to make recommendations to create and distribute Children’s Colorado content aligned to organizational goals and user needs. 
• Evaluate digital requests against goals and purpose and provide recommendations to modify, approvals or escalate to digital team leaders
• Serve as an approver for digital deliverables.
• Promotes continual professional improvement and actively contributes to a culture of innovation, excellence and accountability.
• Creates budget recommendations and manages scope of projects to approved budgets in collaboration with other leaders.
• Effectively articulates and presents strategic priorities, content strategy and implementation plans to a variety of audiences. 
• Works in partnership with product manager and data analyst to identify clear measurements of success across digital initiatives.

Other Information
 
COMPETENCIES

• BUILDING CUSTOMER LOYALTY – Meeting and exceeding internal or external customer expectations while cultivating relationships that secure commitment and trust.
• BUILDING PARTNERSHIPS – Developing and leveraging relationships within and across work groups to achieve results.
• COMMUNICATION – Conveying information and ideas clearly and concisely to individuals or groups in an engaging manner that helps them understand and retain the message; listening actively to others.
• CONTINUOUS LEARNING – Actively identifying new areas for learning; regularly creating and taking advantage of learning opportunities; using newly gained knowledge and skill on the job and learning through their application.
• DIVERSITY & INCLUSIVITY – Is sensitive to cultural diversity, race, gender, and other individual differences in the workforce; recognizes the value of diverse perspectives and experiences and fosters a work environment reflective of the community at large. 
• DECISION MAKING – Identifying and understanding problems and opportunities by gathering, analyzing, and interpreting quantitative and qualitative information; choosing the best course of action by establishing clear decision criteria, generating and evaluating alternatives, and making timely decisions; taking action that is consistent with available facts and constraints and optimizes probable consequences.
• EMOTIONAL INTELLIGENCE – Establishing and sustaining trusting relationships by accurately perceiving and interpreting own and others’ emotions and behavior; leveraging insights to effectively manage own responses so that one’s behavior matches one’s values and delivers intended results.
• INNOVATION – Creating novel solutions with measurable value for existing and potential customers (internal or external); experimenting with new ways to solve work problems and seize opportunities that result in unique and differentiated solutions.
• MANAGING RELATIONSHIPS – Meeting the personal needs of individuals to build trust, encourage two-way communication, and strengthen relationships
• PLANNING AND ORGANIZATION – Establishing an action plan for self and others to complete work efficiently and on time by setting priorities, establishing timelines, and leveraging resources.
• QUALITY ORIENTATION – Accomplishing tasks by considering all areas involved, no matter how detailed; showing concern for all aspects of the job; accurately checking processes and tasks; being watchful over a period of time.
• RESOLVING CONFLICT – Helping others deal effectively with an antagonistic situation to minimize damage to the relationships and promote shared goals; using appropriate interpersonal methods to reduce tension or conflict between two or more people and facilitate agreement.
• STRESS TOLERANCE – Maintaining stable performance under pressure or opposition (e.g., experiencing time pressure, conflict, or job ambiguity); handling stress in a manner that is acceptable to others and to the organization.
• Strong business development and problem-solving skills.
• Proficiency with relevant technology and software applications.

SCOPE AND LEVEL

• Guidelines: Guidelines are generally in the form of stated objectives only with issues and factors largely undefined requiring the employee to exercise creativity and ingenuity in devising criteria, techniques, strategy, and methodologies for approaching assigned functions or projects.
• Complexity: Duties performed involve concepts, theories, and concrete factors to be evaluated and weighed requiring a high degree of analytical ability, independent judgment, and decision-making. Acts as a subject matter expert in the field of expertise.
• Decision Making: Exercises judgment and discretion, and is responsible for determining the time, place and sequence of the work performed.
• Communications: Contacts are of a remedial nature involving the resolution of problems and where some degree of discretion and judgment are required in carrying out a major program and/or function of the organization.
• Supervision Received: Performs work with minimal supervisory oversight. Work assignment is generally unstructured and employee is responsible for organizing complex, varied, and simultaneous coordination of several functions, programs, or projects in various stages of completion.

Physical Requirements
 
• Audio-Visual: Hearing: Good
• Audio-Visual: Near Vision: Good
• General Activity: Sit: 2-4 hrs. per day
• Motion: Bend: Up to 1/3 of time
• Use of Hands/Feet: Both Feet – Precise Motor Function (Or Fine Manipulation)
• Weight Lifted/Force Exerted: Up to 10 pounds: 1/3 or more of time

WORK ENVIRONMENT
• Mental and Emotional Requirements: Independent discretion/decision making.
• Mental and Emotional Requirements: Makes decisions under pressure.
• Mental and Emotional Requirements: Manages stress appropriately.
• Mental and Emotional Requirements: Works with others effectively.

Salary Information
Pay is dependent on applicant's relevant experience.

Annual Salary Range (Based on 40 hours worked per week): $82,095.81 to $123,143.72

Benefits Information
Here, you matter. As a Children’s Hospital Colorado team member, you will receive a competitive pay and benefits package designed to take care of your needs that includes base pay, incentives, paid time off, medical/dental/vision insurance, company provided life and disability insurance, paid parental leave, 403b employer match (retirement savings), a robust wellness program, and access to professional development tools, including an education benefit to help you advance your career.
As part of our Total Rewards package, Children's Colorado offers an annual employee bonus program that rewards eligible team members based on organizational performance. If organizational goals are met for the year, the bonus is paid out the following April.
Children’s Colorado delivers annual base pay increases to eligible team members based on their performance over the previous year.

EEO Statement
It is our intention that all qualified applicants be given equal opportunity and that selection decisions be based on job-related factors. We do not discriminate on the basis of race, color, religion, national origin, sex, age, disability, or any other status protected by law or regulation.  Be aware that none of the questions are intended to imply illegal preferences or discrimination based on non-job-related information.
The position is expected to stay open until the posted close date. Please submit your application as soon as possible as the posting is subject to close at any time once a sufficient pool of qualified applicants is obtained.
Colorado Residents: In any materials you submit, you may redact or remove age-identifying information such as age, date of birth, or dates of attendance at or graduation from an educational institution. You will not be penalized for redacting or removing this information.