Summary

The Senior Vice President of Marketing is a pivotal executive leadership role responsible for developing and executing a comprehensive, multi-channel marketing strategy to significantly drive brand awareness, customer engagement and retention, and system-wide sales growth across all franchise locations.

Description

About Cheba Hut

Cheba Hut is an established and rapidly growing restaurant concept, blazing a unique trail in the fast-casual dining space with our unique marijuana-themed culture and commitment to keeping it real. We are looking for an experienced, passionate, and strategic leader to take our marketing efforts to the next level. If you're ready to embrace our core values and drive explosive brand growth, we want to talk to you.

The Role: Blazing a Trail as Our SVP of Marketing

The Senior Vice President of Marketing is a pivotal executive leadership role responsible for developing and executing a comprehensive, multi-channel marketing strategy to significantly drive brand awareness, customer engagement and retention, and system-wide sales growth across all franchise locations.

Reporting to the Chief Financial Officer and working closely with the executive team, you will be the ultimate steward of the Cheba Hut brand, ensuring consistency and developing creative, impactful campaigns that resonate with our passionate audience.

Key Responsibilities: Your Daily Grind

Strategic Brand Leadership & Management

Develop and execute a comprehensive national marketing strategy to accelerate growth and market penetration.
Serve as the brand's primary advocate, ensuring the Cheba Hut identity remains strong, consistent, and creatively innovative across all platforms and campaigns.
Collaborate with executive leadership (Operations, Development, Tech, Business Services) to align marketing priorities and goals with overall company objectives.
Monitor competitor activities and industry trends, positioning Cheba Hut at the forefront of the market.

Advertising, Promotions, & Public Relations

Plan and manage national and regional advertising across traditional (TV, radio, print) and digital media channels.
Oversee public relations efforts to maximize positive exposure and build brand equity.
Lead social media strategy to build a passionate community, increase brand loyalty, and ensure timely, relevant, and brand-aligned content.

Franchise Support & Collaboration

Partner with franchisees to develop effective localized marketing initiatives that support HQ objectives and drive local traffic and sales.
Provide training and resources to franchise owners on best marketing practices.

Customer Insights & Financial Stewardship

Own and manage the marketing budget, ensuring efficient resource allocation and demonstrating clear ROI and ROAS on all campaigns.
Utilize data-driven decision making—analyzing customer behavior, trends, and key marketing metrics—to continuously optimize targeting and refine strategies.
In conjunction with the analytics team, analyze sales performance for new restaurant openings to ensure accurate forecasting.

Team Leadership & Development

Provide direct supervision and mentorship to the marketing department’s management team, overseeing the professional development and performance of the entire department.

What You'll Bring to the Table

Required Experience, Skills & Abilities

Bachelor's degree in Marketing, Business Administration, or a related field (MBA preferred).
Proven, measurable success in developing and executing high-impact marketing strategies, ideally within the restaurant, hospitality, or franchise business sectors.
Deep understanding of consumer behavior, restaurant market dynamics, and industry trends.
Demonstrated success in leading, managing, and mentoring high-performing marketing teams.
Strong financial acumen, with the ability to manage large budgets and clearly demonstrate return on investment (ROI).
Excellent executive-level communication, negotiation, leadership, and cross-functional collaboration skills.
Advanced digital marketing expertise, including strategy for social media, SEO, and PPC advertising.
Must be comfortable and enthusiastic about embracing Cheba Hut’s marijuana-themed culture and core values: The Hustle, Show Respect, Own It, Pay it Forward, and Keep it Real.