Summary
Jazz Aspen Snowmass is seeking a Marketing Manager is responsible for planning, executing, and analyzing marketing campaigns that drive audience engagement, ticket sales, brand awareness, and community involvement. This role is ideal for a creative and strategic thinker with a passion for music and strong marketing experience. Must be detailed oriented, a fast learner, able to multi-task and work in a fast-paced work environment.
Description
Jazz Aspen Snowmass is seeking a Marketing Manager is responsible for planning, executing, and analyzing marketing campaigns that drive audience engagement, ticket sales, brand awareness, and community involvement. This role is ideal for a creative and strategic thinker with a passion for music and strong marketing experience. Must be detailed oriented, a fast learner, able to multi-task and work in a fast-paced work environment. Full time with some nights/weekends required.
Key Responsibilities:
- Develop and implement integrated marketing campaigns for concerts, festivals, events, and education programs.
- Coordinate campaigns across digital, print, radio, social media, and email marketing.
- Manage marketing calendar and ensure timely execution of campaigns.
- Oversee website content updates and user experience.
- Plan and manage paid and organic social media strategies (Facebook, Instagram, X, TikTok, etc.).
- Design and execute email marketing campaigns
- Track and analyze digital metrics (Google Analytics, Meta Ads Manager, etc.).
- Ensure consistency in branding and messaging across all platforms.
- Write and edit promotional copy, including event programs, blog posts, newsletters, and website content.
- Collaborate with design team on print/digital collateral (posters, programs, ads).
- Monitor ticket sales trends and adjust marketing efforts accordingly.
- Manage overall marketing budget for all JAS programming (education, development, JAS Center, JAS Café, JAS Experiences, etc.)
Qualifications:
- Bachelor's degree in Marketing, Communications, Arts Administration, or related field.
- 3+ years of experience in marketing, preferably in music, arts, or nonprofit sectors.
- Excellent written and verbal communication skills.
- Proficiency with digital marketing tools and platforms.
- Strong project management and organizational skills.
- Experience with Adobe Creative Suite (Photoshop, InDesign), Canva or similar platforms.
Salary – $60,000-$80,000 based on experience
To apply please send resume and three references to Andrea Beard, JAS COO at abeard@jazzaspensnowmass.org
