Summary
Description
Description
We are committed to building a workplace where everyone feels heard and respected, and extending our culture of care so that every individual can reach their full potential. We want you to have a sense of belonging and feel valued for your contributions and the perspectives you bring.
Summary:
The Marketing & Communications Director is responsible for helping drive awareness of the RES brand and strengthening its position in the industry through a multi-channel approach to marketing and communications for RES Americas.
Requirements:
- Supports the design and delivery of multi-channel thought leadership and other content-led campaigns to help drive market share, revenue growth and talent acquisition.
- Customizes and promotes global thought leadership for the Americas.
- Partners with subject matter experts to develop Americas thought leadership content such as blogs, white papers, bylines, etc.
- Manages Americas content on website, curating and developing content in alignment with established channel goals.
- Directs development and deployment of Americas content across social media channels.
- Writes and curates stories and visual assets to share across both internal and external channels.
- Helps manage strategic partnerships with trade organizations to help build the RES brand across the industry, participating on communications-related committees.
- Manages participation and engagement in major conferences and other client-related events through a mix of sponsorships, exhibits, client meetings and entertainment, platform, and poster sessions, etc. to increase awareness of company solutions.
- Identifies opportunities to place RES speakers on panels, webinars, podcasts, etc. to reach target audiences, helping to develop messaging and materials.
- Serves as Deputy Communications Coordinator on Crisis Management Team.
- Supports media relations and monitoring activities, including drafting press releases, and talking points, coaching spokespeople, etc. as needed.
- Supports site-based communications, community relations and client events, including open houses, ribbon-cuttings, etc., as needed.
- Measures campaign performance against targets.
- Establishes strong relationships with internal stakeholders.
- Advises stakeholders on the best approach, channels, and timing for communication.
- Ensures alignment and consistency with the brand strategy, style, and tone of voice.
- Tracks workload in editorial calendar/workload management software.
- Measures and reports on channel performance using agreed-upon metrics.
- Collaborates with Marcom team on other initiatives and projects.
- Attends work regularly and punctually, as scheduled or expected.
- Complies with Employee Handbook, Code of Conduct and Company Policies & Procedures.
Knowledge, Skills, & Abilities:
- Excellent brand storytelling, copywriting, editing and proofreading skills.
- Solid research, analysis, and report preparation skills.
- Strong stakeholder management skills.
- Ability to work independently and as part of a team.
- Comfortable working with a variety of software platforms.
Safety:
- Presents, supports, and leads-by-example with a safety and quality-oriented attitude.
- Leads by example to show that safety is the most important function, ensuring that all employees follow safe practices while working.
- Accountable to continually reinforce safe behaviors and correct “at risk” behaviors.
- Adheres to and ensures all site team members understands standard operating procedures.
- Leads and supports the site team in technical, quality and safety, utilizing system in place.
Leadership:
- Fosters and demonstrates a workplace inclusive of creating opportunity, serving others, building trust, innovation, and exceeding expectations.
- Manages one or more direct reports.
- Participates in hiring and selection process to fill positions on the team.
- Communicates regularly with direct reports on goals, accomplishments, and information on policies.
- Demonstrates leadership and expertise in eyes of client group.
- Employee Development:
- Provides tasks and assignments that challenge and stretch employees’ responsibilities.
- Conducts regular discussions with employee(s) on personal development. Comfortable with empowering others.
- Conducts timely, effective performance reviews in accordance with RES guidelines.
Qualifications:
- Bachelor's degree in marketing, public relations, journalism, communications, or a related field, required.
- Master’s degree or other relevant continuing education, preferred.
- 15 or more years of experience in marketing and communications, required.
- 5 or more years of supervisory or people leadership experience, required.
- 5 or more years of experience in event-planning, including client and employee meetings and entertainment; community engagement activities such as open houses, tours, and public meetings; and conferences and trade shows, required.
- 5 or more years of hands-on experience developing and delivering targeted multi-channel communications and content marketing campaigns to drive employee engagement, brand awareness, and/or generate thought leadership positioning, required.
- Ability to travel domestically 16 to 30%.
Anticipated base salary range: $160,000 – $188,000
The final agreed upon compensation is based on individual education, qualifications, experience, and work location. This position is bonus eligible.
RES offers benefits that are effective first day of employment. These benefits include the following:
- Medical, Dental and Vision
- Health Savings Account with employer contribution
- Flexible Spending Accounts
- 4x pay Basic Life and Voluntary Life
- Short- and Long-Term Disability
- Accident, Hospital, and Critical Illness
- 401 (k) plan with 6% company match
- 4 weeks Paid Time Off (PTO) and 10 Paid Holidays
- Tuition Reimbursement and Green Car Reimbursement
- Volunteer and Charity Matching
- Paid Parental Leave and Paid Sabbatical Leave
- Employee Referral Bonus
- Employee Discounts and Wellness programs
- Wellness Reimbursement
Physical requirements and environment:
The work environment and physical demands characteristics are representative of those the employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Rarely: Climbing, crouching, kneeling, pulling/pushing/lifting between 5-15lbs., and stooping are required.
Occasionally: Carrying 5-15lbs., gripping, handling, pinching, and walking are required.
Frequently: Standing is required.
Constantly: Reading, grasping, hearing, reaching, vision, repetitive motion, and sitting is required.
Rarely exposed to extreme cold, heat, and humidity, and wet climates, in the working environment.
Occasionally exposed to noise and hazards in the work environment.
We maintain a drug-free workplace. Candidates will be required to pass a pre-employment background investigation and drug test as a condition of employment.
RES is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws.
