The Assistant Vice Chancellor of Content Marketing Strategy leads the development, integration, and execution of a unified content marketing strategy across the Office of Communications team, collaborating with schools, departments and units, and partners as needed.
Content Jobs
This role is responsible for gathering and creating content for the organization’s digital communication platforms, email outreach, social media sites, and the execution of these multi-channel communication campaigns.
The Assistant Vice Chancellor of Content Marketing Strategy leads development & execution of a unified content strategy across the Office of Communications, collaborating with campus partners. This role integrates social media, media relations, advertising, multimedia, editorial, web & emerging channels into an audience-centered approach that advances university priorities & strengthens brand trust. Reporting to the Vice Chancellor, the AVC ensures content is aligned, scalable & measurable.
Develop social media content plans that are consistent with GSI’s, Access Limited’s, RoadGuard’s, and other brands’ identities and overall digital marketing strategies. Create consistent, meaningful content on all social media platforms for all brands, including writing and editing social media posts, improving customer engagement, and promoting social media campaigns — using AI-assisted tools where appropriate to accelerate content production.
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