Leads media advocacy efforts for assigned states and media markets, providing input into campaign planning, implementing tactics to support policy and revenue activities, driving relevance and enhancing ACS CAN brand recognition in support of local, state, and federal priorities. Provides a full range of media outreach including developing target media lists, and building relationships with key capitol press corps and health reporters. Drafts talking points, fact sheets, news releases/advisories as well as opinion editorial articles and letters to the editor. Secures editorial meetings and earned media placement by leveraging digital media skills and selling story ideas by phone and electronically to print, radio and TV newsrooms. Executes news conferences/media events and serves as media spokesperson. Provides media training for staff and volunteers.