The Product Marketing Director continuously builds, refines, and communicates content related to our served market, competitors, and service offerings. This person develops key messages and deliverables that favorably position our unique value propositions, which are communicated in writing and verbally. Product marketing deliverables are leveraged across the company by virtually every department in the company.
The Product Marketing Director is current with the market and competitive landscape, serves as a key customer advocate and voice, develops key messages and associated content, and is one of the brightest and most articulate company ambassadors. This marketer is a major driver of brand perception and demand creation – through voice and pen.