This is a position for a media-savvy professional passionate about shaping business unit (BU) demand across all media channels.
The individual is part of a tight-knit demand generation team chartered with designing and executing marketing campaigns support of the NetApp BU’s demand gen initiatives. This position entails managing and overseeing the execution of all integrated paid media activities, while collaborating cross functionally in marketing, with other business units, and with external agencies.
The media specialist serves as the BU’s central point of contact designing integrated media programs across diverse paid media channels (i.e. digital, paid search, print, OOH, custom content/programs) and works closely across multiple departments (PR, social, digital), with peer paid media specialists in other BUs, and with global territories to bring to life media campaigns that differentiate NetApp’s brand to drive business growth.