This is a role for a big-picture thinker who is equally fluent in brand strategy and commercial realities. You will lead the development of 360° activation plans that drive both sell-in and sell-through, author briefs that inspire great work across every function, and serve as the cross-functional connective tissue that keeps Product & Merchandising, Planning, Wholesale, Ecommerce, PR, Social, Influencer, and Creative all moving in the same direction — around the same consumer, the same story,
