Tell a Friend





NOTE: The "Manage your profile" graphic below this paragraph for making updates to your subscription to our weekly broadcasts.
If you want to UPDATE YOUR JOBSEEKER PROFILE, click here.


Manage Your Subscription Profile


   
 

 
 


July 27, 2015

Dear Friends:

Welcome back to Andrew Hudson's Jobs List!
 
A few weeks ago I was reading a feature about Frontier Airlines in the Denver Business Journal.

Frontier
, under new ownership, has struggled, and with good reason.  Ranking worst amongst all US airlines for consumer complaints and on-time performance, the 'new' Frontier has abandoned the goodwill that was so strategically built before it was acquired.
 
I served as the Sr. Director of Advertising, Marketing, PR and Sales and led a team of professionals that built the brand that had become so beloved in Denver.

Reading the quotes and rationale from the current Frontier leadership in the DBJ profile clearly led me to believe that in their opinion, customer service and profitability are two separate, exclusive and detached objectives, which, on the face of it, is ridiculous. 

I decided to write a response to the Frontier profile and it appeared in the Denver Business Journal the following week.

I received dozens of emails, phone calls, Twitter and Facebook responses to the article which in large part expressed others frustrations and downright air travel horror stories.  I received messages from CEOs of major companies, former (and current) employees and business travelers who had been loyal Frontier fliers up until the past year when Frontier started making dramatic changes in travel policies and pricing, layered on with Frontier's rapid decline in overall operational efficiency.

Many people had heard about my article but could not find it. Therefore, I'm reprinting the article below.  If you have a comment, please feel free to email me at ahudson@ahjobslist.com

How to Destroy a Brand
Andrew Hudson
Founder/CEO Andrew Hudson’s Jobs List
Former Sr. Director of Advertising, Marketing, PR and Sales Frontier Airline 2003-2008


The new ownership of Frontier Airlines has created a case study about how to destroy one of Colorado’s most successful and beloved corporate brands.

As the leader of Frontier’s marketing, advertising, public relations and sales division from 2003 – 2008, I was fortunate to lead a team of committed professionals that built Frontier’s brand.  

I was working as the Press Secretary for Mayor Webb when Frontier’s founding executives came to City Hall to share with the Mayor their vision for a new ‘low-cost’ carrier.  Many people thought it was a pie-in-the-sky dream!   Frontier would be operating out of the most expensive airport in the world - the new DIA – and under the wing of the more established legacy carriers like United, Delta, Continental, etc.

The ‘new’ Frontier began in 1994 with three airplanes, 10 routes and 100 employees and showed some success.  While they didn’t command a ton of loyalty, the distinctive ‘animal tail airline’ was hard to miss and Frontier was able to grow, add more airplanes and more routes.

Their success gave way to exciting growth plans which led to an exciting conversion to an all Airbus fleet as well as being the first airline to offer live satellite TV while in the air.  At this point, Frontier needed to ramp up its awareness and its loyalty.

At the time, Frontier had recognized that travelers were fed up with the unpredictability of the legacy airline industries’ constant union turmoil, bankruptcies as well as the regular level of low employee morale which translated to the overall inconsistency of airline operations throughout the country.  Frontier wanted to be known as “A Whole Different Animal”

In 2003, Frontier’s began its re-branding by introducing Grizwald the Bear, Larry the Lynx, Flip the Dolphin and all the other loveable talking animals.  This advertising campaign served as our gimmick to create awareness of Frontier Airlines.  The talking animal advertising campaign was a remarkable success improving Frontier’s brand awareness from less than 40% in Denver to over 90% in less than 3 months...
 
CLICK HERE TO DOWNLOAD THE ENTIRE ARTICLE
 

Love, Set, Match to benefit the Adoption Exchange

I am a proud board member the Adoption Exchange, a critical Colorado nonprofit that serves as the connection between the children who wait in foster care and the families who adopt.

On Saturday August 15, from 5:30 - 10:00 p.m. a the Gates Tennis Center, you can participate in Love, Set, Match, one of the Denver tennis community's most fun and exciting events all in support of the Adoption Exchange.

Love, Set, Match will be held at the Gates Tennis Center.  

As a player:
  • Top Gun format using all 20 Gates courts
  • Players are divided by skill level
  • All levels are welcome
  • All players receive a t-shirt
Party
  • Live music by Bruce Cole
  • Mile High Catering taco bar
  • Gigi's Cupcake desserts
  • Free massage tables
  • $10 wristband for unlimited access to the open bar
Mingle
 
Meet area pros including Jeff Salzenstein, Andy Zodin, Peter Richman, Chris Cooprider, Trent Broach, Zach Sivalis, Art Turnill plus players from the DU tennis team

Sign up by August 7 by clicking here!
 

Only ONE AH Jobs List Career Bootcamp Left for the Summer
There are only a couple of spots left for tomorrow's final summer session


If you've been struggling to get your job search on track, are looking to progress your career or are simply looking to improve your job-seeking skills, an AH Jobs List Career Bootcamp will teach you the strategies of successful job seekers and get rid of the bad habits that may be sabotaging your job search.

I've trained hundreds of job seekers how to find the job of their dreams!

These 4-hour intensive and interactive job-seeking seminars will re-motivate you with new strategies for success. As a job-seeking expert, I've interviewed hundreds of recruiters and HR professionals as well as job seekers. You'll learn about the common things job seekers do to sabotage their job search; but, more importantly, you'll learn the effective techniques of successful job seekers. I'll teach you a simple processes to re-focus your strengths, skills, talents to every touch point in your job search, including resumes, cover letters, networking and interviewing.

I limit these seminars to small groups so that we can engage and interact with each other and learn from each other in a supportive environment.

If you're looking for a job, sign up now. These seminars are only offered once every three months and are always sold out. Click here to register or to find out more and if you have any questions, contact me at info@ahjobslist.com.

Remaining Summer 2015 BOOTCAMP
Tuesday, July 28, 9:00 AM - 1:00 PM
Location:
Argosy University
ARGOSY UNIVERSITY
7600 E. Eastman Avenue
Denver, CO 80231 | Map
Refreshments will be served.

There are only a limited number of spots available
for each session so please respond ASAP.
 
Enlist Now!
 

Interested in working in the Advertising World?
Attend THE STREET Agency Bootcamp

 
The Street Bootcamp


CHECK OUT THIS NEW VIDEO ABOUT THE STREET TO FIND OUT MORE!  CLICK HERE

I hear from a lot of entry-level job seekers about wanting to get a foot in the door in the ad agency world. It is an exciting career. Never boring, always different, creative energy abounds! But, it does require paying some dues which also means getting some experience that will help you define your strengths in an ad agency setting.
I am excited to endorse and support a new and unique program designed for entry-level professionals wanting to break into the advertising world.

Held in Cherry Creek's Factory Labs, for two weeks, starting on August 10, you will be immersed inside a real ad agency for 40 hours per week. You will learn from some of the most successful advertising professionals in Denver as they share their experiences progressing in the advertising world and give you the best advice and tips as you start your job search and career in the advertising industry.

The bootcamp is taught by industry professionals and features speakers from the hottest agencies in Denver. There will be 1-on-1 career mentoring opportunities and real-world agency experiences you can't get in any other situation. By attending this bootcamp, you will be prepared for life inside an ad agency, making you an ideal candidate to land the job.

You will also be expected to perform; this is not a 2-week seminar but a full-contact experience where you will be immersed in working on client projects, role playing in real-world advertising situations and learning what is expected in an advertising agency. See the whole program layout by clicking here.

You must apply to attend The Street and it is free to apply. If selected, there is a $1,249 cost for the 2-week, 80-hour bootcamp. All applications must be submitted by August 2. The Street will start on August 10 and last for 2 weeks, M-F, for 8 hours per-day.

For more information and to apply, go to thestreetbootcamp.com
 

Employers! Find great candidates under Jobseeker Profiles

If you are an employer looking to hire a great candidate, look in the pool of talented professionals who have posted there profiles under AH Jobs List's Jobseeker Profiles. This week, there is a great list of talented professionals who have posted their profiles describing their backgrounds, talents and experiences and how they would be a good fit to work for your organization. These profiles are classified by entry, mid and senior-level professionals.

Every week, I'm hearing from job seekers and employers alike that they are being connected through Jobseeker Profiles on AH Jobs List. Posting a Jobseeker Profile is a simple and affordable way to get noticed by recruiters. If you are a job seeker, click here and post your profile today. Profile examples are available to help you craft a simple description to get an employers attention. Thousands of employers from around the state are looking at Jobseeker Profiles to identify new talent.

Click here to post your Jobseeker Profile!
 

SummerToast

It's SummerToast Time!

Join me for the biggest networking party of the summer. Network with over 100 great organizations, companies & colleges.

We're proud to once again sponsor the annual Connection Maker award. 

Nomination Criteria:
  • This person is a ‘networker’ at heart. This person gets around, knows people, and people know him or her. This person is very active in different network settings, and is a pro-active leader in one or more of these networks.
  • This person is a connector. This person considers others just as important as him/herself and proves this by introducing his/her acquaintances, friends and business partners to others he/she knows.
  • As a result of this person's capabilities, significant benefits/results have been realized by those acquainted with this person.
Nomination deadline is August 10, 2015.

Winner will be selected by SummerToast Committee and will win two VIP tickets to the 11th Annual Denver Food and Wine Classic.

NOMINATE TODAY!
 


Nonprofit of the Week

The Colorado Mountain Club


On April 26, 1912, a dedicated group of service-minded, outdoor oriented people gathered in Denver to form the Colorado Mountain Club. James Grafton Rogers, a Denver attorney who would be integral to the establishment of Rocky Mountain National Park, was the first President of the Club. The CMC's very first trip was to Denver s Cheesman Park, now in the heart of the capital city. On May 30, 1912, the Club conducted its first official mountain trip, a hike to the top of South Boulder Peak.

From twenty-five charter members united in their love of the mountains, the Club rapidly grew to two hundred members barely a year later, when the CMC became a nonprofit corporation. Charter members included Enos Mills, whose efforts were influential in establishing Rocky Mountain National Park; Roger Toll, who held the prestigious positions of superintendent at Yellowstone, Rocky Mountain, and Mount Rainier National Parks; and Carl Blaurock, who along with William Ervin was the first to climb all of Colorado's known 14,000-foot peaks.

In 1974 the Club purchased its first permanent home on West Alameda Avenue in Denver. In 1993 the CMC elected to partner with the American Alpine Club to found the American Mountaineering Center in Golden, Colorado. The building houses the largest mountaineering library in the Western Hemisphere and the nations only museum dedicated to mountaineering history.

Reflecting the growing complexity of its affairs, the CMC welcomed its first Executive Director in 1994 and now has a staff of dedicated employees to supplement the Club's volunteer efforts.

Imagine the efforts required to hike in Colorado at the time of the CMC's founding in 1912. The Club's archives reveal a fascinating story of that era in the form of written accounts and photographs.

Maps of nearly one hundred years ago showed precious little detail. Transportation was certainly less convenient and reliable. Clothing of the time commonly consisted of cotton and wool, high hobnail boots and long skirts for women. Heavy wool blankets were used rather than lightweight sleeping bags. Rain-soaked gear and blistered feet were part of the experience. But still those early challenges cannot mask the smiling faces in the photos of the CMC's earliest pioneers.

The Colorado Mountain Club has a position posted on AH jobs List this week.

Membership Manager
Colorado Mountain Club
Golden, CO


The Colorado Mountain Club, a 501(c) (3) nonprofit, seeks a self-motivated, customer-focused and tech savvy professional to join its membership team. This position helps connect members and potential members to the benefits and resources they need to participate in Colorado Mountain Club activities. Key duties include managing the Membership Office located in Golden, Colorado and is responsible for leading CMC's efforts to build and maintain an active and engaged membership base. The Manager will accomplish this by maintaining a high level of membership satisfaction; accurately tracking member records; researching market data, membership trends, and other pertinent information relevant to membership retention and growth; and implementing appropriate retention and recruitment strategies.
READ MORE>>>>>>

Have a great week,


 

Metro State - NOW HIRING


 
 





FEATURED JOBS



Bilingual Organizer
Together Colorado

READ MORE>>>>>>

Health Care Organizer
Together Colorado
Denver

READ MORE>>>>>>

::::::


Community Initiatives Coordinator
The Colorado Coalition for the Medically Underserved (CCMU)

READ MORE>>>>>>

::::::



On-Air Host/Production Assistant
KUVO

READ MORE>>>>>>

::::::

Director of Production and Creative Operation
Rocky Mountain PBS
READ MORE>>>>>>


::::::


Art and Event Program Manager - Denver International Airport
City and County of Denver
Denver International Airport

READ MORE>>>>>>

::::::

      



Electronic Systems Technician
Red Rocks Amphitheatre & Denver Coliseum -- City and County of Denver
Denver and Morrison, CO

READ MORE>>>>>>

::::::


Membership Manager
Colorado Mountain Club
Golden, CO

READ MORE>>>>>>

::::::



Adventure Road Trip Team Member
Highline
National Road Trip

READ MORE>>>>>>

::::::



Senior Display Marketing Manager
ShopAtHome.com
Greenwood Village

READ MORE>>>>>>

::::::



Office Administrator
Trips For Kids Denver/Boulder - Lucky Bikes
Denver

READ MORE>>>>>>

::::::



Marketing and Project Manager
Evaluator Group

READ MORE>>>>>>

::::::



SharePoint Support Analyst
Regional Transportation District (RTD)

READ MORE>>>>>>

::::::



Marketing Operations Manager
Medical Group Management Association

READ MORE>>>>>>

Sr. Manager, Acquisition Marketing
Medical Group Management Association

READ MORE>>>>>>

Marketing Manager
Medical Group Management Association

READ MORE>>>>>>

::::::



Digital and Social Media Manager
Colorado AvidGolfer Media
Centennial

READ MORE>>>>>>

::::::


Staff Coordinator
National Conference of State Legislatures
Denver

READ MORE>>>>>>

::::::


Product Manager
PaySimple

READ MORE>>>>>>

Software QA Engineer
PaySimple

READ MORE>>>>>>

Customer Care Manager
PaySimple

READ MORE>>>>>>

::::::



Financial Analyst
Colorado Hospital Association
Greenwood Village

READ MORE>>>>>>

::::::


Director of Community Partnerships
LiveWell Colorado
Denver

READ MORE>>>>>>

::::::


Meeting Space Administrator
Community First Foundation
Arvada

READ MORE>>>>>>

::::::



Association Administrator
Ductile Iron Pipe Research Association
Virtual - Denver Metro area

READ MORE>>>>>>

::::::



Director of Servant Ministries
Broomfield United Methodist Church
Broomfield, CO

READ MORE>>>>>>

::::::



Director of Sales and Client Account
iModerate LLC
DENVER

READ MORE>>>>>>

::::::

Communications Manager
Adams County School District 14
Commerce City

READ MORE>>>>>>

::::::



Junior Loan Officer
Colorado Lending Source
Denver (LoDo)

READ MORE>>>>>>

::::::



Senior Graphic Designer | Media
The SportsOneSource Group
Louisville

READ MORE>>>>>>

::::::



Maintenance Technician-HVAC
Boys & Girls Clubs of Metro Denver
Denver

READ MORE>>>>>>

::::::



Human Resources Generalist
Dumb Friends League
Denver

READ MORE>>>>>>

::::::


Education Coordinator
Colo Association of Family Medicine Residencies
Denver

READ MORE>>>>>>

::::::


Tax Accountant
Red Robin
Greenwood Village

READ MORE>>>>>>

::::::


Inside Sales Account Executive
Adperio

READ MORE>>>>>>

Digital Account Executive
Adperio

READ MORE>>>>>>

Account Manager
Adperio

READ MORE>>>>>>

::::::



Part-Time Storyteller
90octane
Denver, CO

READ MORE>>>>>>

::::::



Creative Services
IMA Financial Group
Denver, CO

READ MORE>>>>>>

::::::



Digital Marketing Coordinator
The Sebastian Vail
Vail, CO

READ MORE>>>>>>

::::::



Data Coordinator
Colorado Cancer Research Program
Denver

READ MORE>>>>>>

::::::



Inbound Marketing Manager
Cochlear
Centennial, CO

READ MORE>>>>>>

::::::


Staff Accountant
University of Northern Colorado Foundation
Greeley, CO

READ MORE>>>>>>

Director of Advancement Services
University of Northern Colorado Foundation

READ MORE>>>>>>

Associate Director of Gifts Administration
University of Northern Colorado Foundation

READ MORE>>>>>>

::::::



Major Gifts Officer
Denver Rescue Mission
Denver

READ MORE>>>>>>

::::::



Communications Coordinator
University of Colorado, Office of Advancement
Broomfield

READ MORE>>>>>>

::::::



Inside Sales Representative
FASTSIGNS Denver Midtown
Denver

READ MORE>>>>>>

::::::


Full Charge Bookkeeper - Part Time with Room to Grow
Adventos, LLC
Greenwood Village

READ MORE>>>>>>

::::::



Web Producer
University of Denver
Denver, CO

READ MORE>>>>>>

::::::


Marketing Manager
The World Outdoors
Boulder

READ MORE>>>>>>

::::::



Fall Strategic Communications Internship - Financial and Professional Services
Communications Strategy Group
Denver

READ MORE>>>>>>

::::::



Direct & Digital Marketing Specialist (Temp)
ViaSat
Denver, CO

READ MORE>>>>>>

::::::



Marketing Manager at eScience Labs
eScience Labs
Sheridan

READ MORE>>>>>>

::::::



Community Engagement Leader
Modmarket
Denver

READ MORE>>>>>>

::::::



Economic Development Specialist
Adams County Economic Development
Westminster

READ MORE>>>>>>

::::::


Campus Visit Coordinator
Metropolitan State University of Denver

READ MORE>>>>>>

Advising Coordinator for Training and Development
Metropolitan State University of Denver

READ MORE>>>>>>

Associate Vice President of Enrollment Management
Metropolitan State University of Denver

READ MORE>>>>>>

::::::



Art Director - Yoga Journal
Active Interest Media
Boulder

READ MORE>>>>>>

::::::



Grants & Copy Assistant
Florence Crittenton Services
Denver

READ MORE>>>>>>

::::::

Membership Sales — Matchmaking!
It's Just Lunch!
Denver, CO

READ MORE>>>>>>












Bookmark and Share

Published by Andrew Hudson's Jobs List, Inc. DBA Word of Mouth Media
5130 South Hanover Way | Englewood, CO 80111 | T: 720-350-4329 | info@ahjobslist.com